Clients per advisor for Institution firms in Maryland

Maryland hosts 44 institution-scale financial advisory firms, aligning closely with national patterns in client loads per advisor. The median number of clients per advisor in the state is 90, matching the national median for this firm category. This suggests that Maryland’s largest financial institutions maintain a balance between personalized service and scalable advisory models, similar to the broader market. The range of clients per advisor in Maryland—from about 18 to over 640—reflects diverse service approaches, from relationship-focused teams to more efficiency-driven models. Clients in Maryland can expect options that vary in attention level and fee structures, consistent with what is typical among large institutional firms.

Firm	Client/advisor ratio	Clients	Advisors	Staff
Equitable Advisors	Very Low 16	71,990	4,585	5,674
Primerica Advisors	Very Low 18	67,586	3,710	3,992
LPL Enterprise	Very Low 34	102,071	3,023	5,215
Thrivent Investment Management	Very Low 41	124,646	3,050	3,901
STIFEL	Low 69	230,676	3,326	6,478
Merrill	Low 70	1,791,731	25,612	32,960
RBC Capital Markets	Low 73	275,938	3,801	8,781
OSAIC	Low 73	569,367	7,827	8,979
Fisher Investments	Low 73	199,061	2,723	4,369
Raymond James Financial	Typical 76	493,979	6,494	9,675
Cetera	Typical 77	801,652	10,350	10,350
LPL Financial	Typical 90	1,962,908	21,907	41,879
Wells Fargo Clearing	Typical 90	1,298,616	14,470	18,895
J.P. Morgan Securities	Typical 90	1,234,172	13,660	13,660
Cambridge Investment Research Advisors	Typical 91	355,872	3,909	3,909
Mass Mutual Investors Services	Typical 92	448,837	4,903	6,976
Robert Baird & Co.	Typical 92	236,131	2,571	4,322
Raymond James & Associates	High 94	513,125	5,437	16,780
Ameriprise	High 107	1,373,063	12,784	14,056
Morgan Stanley	High 114	2,644,338	23,144	29,481
UBS Financial Services	High 116	1,098,059	9,492	12,524
Wells Fargo Advisors	High 123	455,837	3,737	4,047
Fidelity	Very High 140	2,390,975	17,080	17,112
Charles Schwab	Very High 143	955,800	6,702	30,690
Edward Jones	Very High 170	4,030,222	23,701	36,317
Vanguard Advisers	Very High 353	791,495	2,247	2,247
Edelman Financial Engines	Very High 693	477,170	690	1,679

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

Clients per advisor for Institution firms serving clients in Maryland