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Cetera

Updated today

Total assets under management

$163,792,814,520

Total clients

575,196

14% high-net worth

Total advisors

6,825

of 7,705 employees

Firm size

Institution

2,000+ advisors or $250B+ in AUM

Average clients per advisor

84

Average account size

$284,760

About

Cetera Investment Advisers serves a broad mix of individual, high‑net‑worth, institutional and retirement‑plan clients through a large network of independent advisors — the firm reports $163,792,814,520 in assets under management (about $127.7 billion discretionary) and works with 6,825 advisors and roughly 575,196 clients. Services include discretionary and non‑discretionary portfolio management, financial planning and consulting, retirement plan and fiduciary solutions, and access to third‑party money managers as well as multiple wrap and non‑wrap program structures.

The firm deploys a mix of advisor‑managed accounts, firm‑sponsored model portfolios and third‑party managed solutions: affiliated Cetera Investment Management (CIM) supplies many model portfolios used in programs such as Managed Wealth ADVANTAGE, Freedom and others, while the My Advice Architect platform offers Advisor, Guided, Manager, Select and Unified program options with optional overlays like tax‑loss harvesting. Custodial and execution arrangements vary by program (Pershing, Schwab, NFS and affiliated Cetera Investment Services are used), and advisors may be granted discretionary trading authority subject to client instructions and reasonable restrictions.

What is comparatively uncommon for a firm of this scale is the combination of retirement and fiduciary capabilities tied to its broader trust and institutional network — for example, Cetera Trust Company serves as a nationally chartered fiduciary and the Firm offers ERISA 3(21)/3(38) plan‑level services, an IFM offering and the Cetera Retire lineup — arrangements that many peers do not combine with a large advisory platform. The firm’s institutional structure also includes multiple affiliated broker‑dealers and program‑level relationships (Strategic Partners, TPMMs and an ETP partner program) that shape its product menus and operational model.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Fee options

Fixed

Fixed fees reported in SEC Form ADV Part 1 but not detailed in brochure excerpt.

Project-based

Hourly charges reported in SEC Form ADV Part 1 but not detailed in brochure excerpt.

Other

Account minimum: Varies by program; generally ranges from $5,000 to $250,000 depending on the program. Specific minimums include: $25,000 for Preferred Asset Management, Prime Portfolio Services, Premier Portfolio Management, Managed Wealth ADVANTAGE, and Mutual Fund/ETF Advisory Program; $15,000 for Spectrum Advisor; $10,000 minimum per model for Freedom; no minimum for Portfolio Solutions II; $7,000 for Advisor and Advisor II Programs; $25,000 for Guided Program; $100,000 for Manager Program; $5,000 for Select and Unified Programs (with many models requiring higher minimums); $100,000 to $250,000 for xMA Next Generation Managed Account Program depending on asset types.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Cetera

1450 American Lane, 6 Th Floor, Suite 650

Schaumburg IL 60173-2096, United States

Number of offices

4,817

Advisors at this firm

Aaron H

Series 66

Pasadena, CA

Cetera

Aaron Huang is a Financial Advisor with Merrill Lynch Wealth Management. He focuses on understanding his clients' full financial picture to develop personalized strategies that address their short-, mid-, and long-term goals. His client focus areas include legacy planning, liquidity management, managing new wealth, small business strategies, socially responsible and values-based investing, ESG investing, individual and corporate investment strategy, and retirement income. Aaron serves as a resource for general investing, retirement planning, and saving for unforeseen circumstances. He provides access to the investment insights of Merrill and the banking and lending solutions available through Bank of America specialists. Aaron works collaboratively with clients to discuss their goals, concerns, and questions, offering ongoing advice and guidance as their needs evolve. He holds a Personal Investment Advisor (PIA) designation and earned an Associate's Degree from East Los Angeles College after completing his high school education at Mark Keppel High School. Outside of his professional role, Aaron is engaged in his community through volunteer work and enjoys basketball, cooking, spending time with his family, traveling, and watching movies.

Wealth management Retirement income strategy Retirement withdrawal strategies Social Security optimization ESG / Sustainable investing
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Matthew B

Series 66

Charleston, SC

Cetera

Matthew Brown is a Financial Solutions Advisor (FSA) with Merrill Lynch Wealth Management. In his role, he works closely with clients to understand their priorities and develop strategies aimed at achieving their financial goals across short-, mid-, and long-term horizons. He provides guidance on a broad range of financial matters including investing, retirement planning, and preparing for unexpected expenses. Matthew also facilitates access to Bank of America specialists who offer additional services in banking, credit, home financing, and small business solutions. Matthew holds the Professional Investment Advisor (PIA) designation and earned a Bachelor's Degree from Roanoke College. He emphasizes a client-centered approach, aiming to uncover what matters most to clients and their families in order to create tailored financial strategies.

General retirement planning Wealth management Income planning
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Richard M

Series 63

Fort Walton, FL

Cetera

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Dustin W

Series 66

Dothan, AL

Cetera

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Jennifer C

Series 63, Series 65

Honolulu, HI

Cetera

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Elroy G

CFP®, Series 63, Series 65

Williamsville, NY

Cetera

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Michael K

Series 63, Series 65

Wayzata, MN

Cetera

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Annette P

Series 63, Series 65

Honolulu, HI

Cetera

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Andrew B

Series 66

Rockville, MD

Cetera

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Michael M

Series 63, Series 65

Edina, MN

Cetera

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Nicholas L

Series 66

Edison, NJ

Cetera

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Kyle V

Series 66

West Des Moines, IA

Cetera

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Gerald B

Series 63, Series 66

Oelwein, IA

Cetera

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David M

Series 66

Enid, OK

Cetera

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Bryan N

Series 63, Series 65

Lincoln, NE

Cetera

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