Equitable Advisors logo

Equitable Advisors

Updated today

Client assets under management

$41,094,843,456

Clients

71,990

47% high-net-worth

Advisors

4,597

of 5,674 employees

Firm type

Institution

3,000+ advisors or >$300B in AUM

Clients per advisor

16

Very Low

Average account size

$570,841

About

Equitable Advisors serves a broad mix of individual, high‑net‑worth, retirement plan, corporate, charitable and institutional clients, offering financial planning, broker‑dealer services, insurance distribution, and access to third‑party asset management programs. The firm is dual‑registered as an SEC‑registered investment adviser and a broker‑dealer and works extensively through program sponsors and third‑party managers to deliver advisory and brokerage solutions.

The firm’s delivery model relies heavily on LPL‑sponsored programs and a wide set of endorsed TAMPs, with Equitable acting as adviser, referral agent, or—where approved by the firm—as an IAR strategist in certain programs. A substantial portion of its regulatory assets is managed on a non‑discretionary basis (approximately $21.4B non‑discretionary versus $21.1B discretionary), and discretionary authority at the IAR level is limited to specific programs (e.g., SAM) and requires client consent and firm approval; Equitable also provides credentialed ERISA 3(21) and 3(38) services under controlled policies.

Compared with many large institutional peers, Equitable does not sponsor its own wrap‑fee program but participates in LPL‑sponsored wrap programs, and the firm does not advertise hypothetical performance. The firm also operates an MWP “Advisor Sleeve” structure in which Equitable IARs may design models that LPL implements (without LPL’s usual strategist vetting), and it routinely refers clients to affiliated managers such as AllianceBernstein and Equitable Investment Management—relationships the firm discloses and monitors through formal due diligence.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Retirement income strategy Social Security optimization

Occupation focus

Founder/Business Owner Retired Executive

Demographic focus

Approaching retirement Baby Boomers (Born 1946-1964)

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Fee options

Percentage

$0+: 0.20% to 2.50% annually (varies by program and asset level; see product-specific minimum and maximum fees) $0+: Financial planning fixed fees: $250 - $25,000 for new plans; $250 - $12,500 for reviews $0+: Financial planning hourly fees: $100 - $400 per hour

Commissions

Variable life and annuity sales commissions and renewal commissions are received in brokerage capacity, not advisory fees.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees may range from $250 to $25,000 for new clients; follow-on plan review fees generally range from $250 to $12,500; hourly fees generally range from $100 to $400 per hour. Fee-only: Fee-based financial planning services are offered, including fixed and hourly fees as noted above.

Main office location

Equitable Advisors

1345 Avenue Of The Americas

New York NY 10105, United States

Number of offices

886

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Willie M

Series 63, Series 66

Cary, NC

Equitable Advisors

Willie Myles is a financial advisor at Equitable Advisors with 16 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at Equitable Advisors since 2016, previously affiliated with Axa Advisors. Outside of his advisory role, he serves as co-chairman of a fundraising campaign for Alpha Light Fund Inc., a nonprofit organization. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through various third-party programs. The firm operates a hybrid referral and implementation model, offering both advisory and brokerage channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Matthew F

Series 66

Denver, NC

Equitable Advisors

Matthew Fortenberry is a financial advisor with Equitable Advisors in Denver, NC, holding a Series 66 designation and eight years of industry experience. His prior roles include positions at Prudential-related firms and Wells Fargo Clearing Services. He also operates a separate business, Alpha Omega Financial, LLC. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party managers. The firm employs a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Charles C

Series 66

New York, NY

Equitable Advisors

Charles Colby is a financial advisor at Equitable Advisors with one year of industry experience. He holds the Series 66 designation and has worked previously at Sound Point Capital Management and Bienville Capital. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model and offers both advisory and brokerage/insurance channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Stephen D

Series 66

Atlanta, GA

Equitable Advisors

Stephen Dunbar III is a financial advisor with Equitable Advisors in Atlanta, GA, holding a Series 66 designation and 19 years of industry experience. He has been with Equitable Advisors since 2010, previously associated with AXA Advisors, LLC during the same period. Outside of advising, he writes a monthly financial column for Kiplinger and is involved as an owner and investor in a family-run baking business. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations, providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm operates a hybrid referral and implementation model that combines advisory and brokerage services tailored to clients’ goals, risk tolerance, and time horizons.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Zakary F

Series 66

Greenwood Village, CO

Equitable Advisors

Zakary Flitter Bilello is a financial advisor at Equitable Advisors with three years of industry experience. He holds the Series 66 designation and has prior work experience including a role at Spicer Jeffries, LLP. Before his advisory career, he worked in various positions including at Moe's Broadway Bagels and uBreakiFix. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model and offers both advisory and brokerage/insurance channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

David K

Series 66

Rochester, NY

Equitable Advisors

David Kendig is a financial advisor at Equitable Advisors in Rochester, NY, holding a Series 66 designation with two years of industry experience. Prior to joining Equitable Advisors, he worked at NanoArk Corporation and held various roles including a position at SUNY Geneseo College. Outside of his advisory role, Kendig is the sole proprietor of Swamp Dog Games Entertainment, hosts the RocPulse podcast on non-investment topics, and volunteers as a coordinator for Boys State in Monroe County and as a member of the Rochester Rotary. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Collin G

Series 66

New Franken, WI

Equitable Advisors

Collin Goldschmidt is a financial advisor with Equitable Advisors in De Pere, WI, holding a Series 66 designation and 23 years of industry experience. He has been with Equitable Advisors since 2002, formerly known as Axa Advisors, and is involved in other business activities including a financial services partnership and serving as secretary for a homeowners association. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by offering financial planning, retirement-plan support, and access to asset management through multiple third-party programs. The firm employs a hybrid referral and implementation model, utilizing external asset managers and providing both advisory and brokerage/insurance services.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Matthew P

Series 66

Longwood, FL

Equitable Advisors

Matthew Price is a financial advisor with Equitable Advisors in Winter Springs, FL, holding a Series 66 designation and five years of industry experience. Prior to joining Equitable Advisors in 2020, he worked at Chick-fil-A for two years and attended Samford University from 2014 to 2018. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Sara B

Series 63, Series 65

Columbia, MD

Equitable Advisors

Sara Bove is a financial advisor at Equitable Advisors with three years of industry experience. She holds Series 63 and Series 65 licenses. Outside of her advisory role, she works as a bartender at Nepenthe Home Brew LLC, a business she has been involved with since 2019. Equitable Advisors serves individual investors, retirement plan sponsors and participants, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm utilizes a hybrid referral and implementation model and offers both advisory and brokerage channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Yiller A

Series 66

Houston, TX

Equitable Advisors

Yiller Auyon is a financial advisor at Equitable Advisors with a Series 66 designation and less than one year of industry experience. Prior to joining Equitable Advisors, Yiller held positions at J.Crew, First Financial Group of America, and Baylor University. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm uses a hybrid referral and implementation model combining advisory and brokerage channels to deliver tailored financial solutions.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Garrison M

Series 66

Oklahoma City, OK

Equitable Advisors

Garrison Mc Cauley is a financial advisor with Equitable Advisors in Oklahoma City, holding a Series 66 designation and one year of industry experience. Prior to joining Equitable Advisors in 2024, he worked at ONEOK for seven years and was affiliated with the University of Oklahoma. He also serves as a wrestling official for the Oklahoma Secondary School Activities Association. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by offering financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model, combining advisory and brokerage channels to tailor services based on client goals and risk tolerance.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

John L

Series 63, Series 65

Lancaster, PA

Equitable Advisors

John Lauer II is a financial advisor with Equitable Advisors in Lancaster, PA, holding Series 63 and Series 65 licenses and having 26 years of industry experience. He has worked at Equitable Advisors since 1999 and previously spent 11 years at Karr Barth Financial Planning, Inc. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through third-party asset managers and LPL programs. The firm operates a hybrid referral and implementation model that combines advisory and brokerage channels to tailor services based on client goals, risk tolerance, and time horizon.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Joanne C

Series 66

Woodland Hills, CA

Equitable Advisors

Joanne Crowley is a financial advisor with Equitable Advisors in Simi Valley, CA, holding a Series 66 designation and 14 years of industry experience. She has worked at Equitable Advisors since 2011 and previously at Axa Advisors, LLC. Outside of her advisory role, she serves as a trustee for an immediate family member's trust and is conditionally approved as a task force member with the Simi Valley YMCA. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model and offers advisory and brokerage/insurance services tailored to client goals, risk tolerance, and time horizon.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Christian C

Series 63, Series 65

Wellesley, MA

Equitable Advisors

Christian Crays is a financial advisor with Equitable Advisors in Wellesley, MA, holding Series 63 and Series 65 credentials and six years of industry experience. His prior work includes roles at Axa Advisors, Northwestern Mutual Investment Services, and Northwestern Mutual Life Insurance Company. Outside of financial services, he has experience working in the hospitality industry. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels to execute client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Anne L

CFP®, Series 63, Series 65

Columbia, MD

Equitable Advisors

Anne London is a CFP® with 28 years of industry experience, currently serving at Equitable Advisors since 1999. She was previously associated with Axa Advisors, LLC for over two decades. Outside of her advisory role, she is involved as an investment committee member and honorary National Vice President of the National Council of Jewish Women and serves on the board of the Hebrew Burial and Social Services Society in Baltimore. Equitable Advisors provides financial planning, retirement-plan support, and access to asset management for individual investors, retirement plan sponsors, corporations, and charitable organizations. The firm operates a hybrid referral and implementation model utilizing third-party asset managers and offers both advisory and brokerage/insurance channels to clients.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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