Equitable Advisors

Equitable Advisors serves individual investors (including both non‑high‑net‑worth and high‑net‑worth clients), retirement plan sponsors and participants, corporations, and charitable organizations, offering financial planning, retirement‑plan support, and access to asset management through LPL programs and a broad roster of third‑party asset managers (TAMPs). As an SEC‑registered investment adviser that operates alongside a broker‑dealer and insurance distribution affiliates, the firm provides both advisory and brokerage/insurance channels to implement client recommendations.

The firm tailors services through a client intake process that documents goals, risk tolerance, and time horizon, then offers written financial plans and placement in advisory programs; many advisory relationships place day‑to‑day investment selection with program sponsors, and Equitable reports $20.33 billion of its regulatory assets under management on a non‑discretionary basis versus $17.71 billion discretionary as of June 30, 2025. Equitable typically serves as the ongoing adviser in Client Referral arrangements (with at least annual client reviews) or as an endorsing referrer in Handoff arrangements, and it offers SAM accounts in which IARs can act as portfolio advisors when client consent and firm approval permit discretionary authority.

What is noteworthy for an institutional‑scale adviser is the firm’s hybrid referral and implementation model: it relies on LPL and numerous TAMPs rather than sponsoring a wrap‑fee program itself, endorses programs via both client‑referral and handoff structures, and allows certain IARs to serve as MWP Advisor‑Sleeve strategists whose models are implemented by LPL (a model that is not subject to LPL’s usual strategist vetting). The brochure also discloses formal credentialing for ERISA 3(21)/3(38) fiduciary engagements, use of third‑party plan‑analysis tools (e.g., RPAG, Fi360), and an emphasis on individualized projections while cautioning about the limits of hypothetical or illustrative performance.