user avatar

Eric Souders

Advisor at Heffernan Advisory, Inc.

Updated today
Heffernan Advisory, Inc. logo

Firm

Heffernan Advisory, Inc.

Location

Flagstaff, AZ 86001

Credentials

Series 63, Series 65

Industry experience

28 years

About

Eric Souders is a financial advisor with Geneos Wealth Management, Inc. in Flagstaff, AZ, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been with Geneos since 2008 and also operates Heffernan Advisory Inc. Outside of his advisory work, Souders is involved in a llama boarding service and serves as a superintendent for the Coconino County Fair. Geneos Wealth Management serves a diverse client base including individuals, trusts, estates, pension plans, corporations, and charitable organizations, offering financial planning, investment advisory, and brokerage services. The firm employs a range of analytic approaches and investment strategies, combining continuous account monitoring with discretionary trading authority across most accounts.

Client services

Based on Heffernan Advisory, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Heffernan Advisory, Inc.

Wealth management ESG / Sustainable investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Financial planning fees range from $250 to $10,000 depending on complexity and services.

Percentage

$0 - $1,000,000: 1.50% $1,000,001 - $2,000,000: 1.00% $2,000,001+: 0.75%

Commissions

Commissions charged by Gĕneos for securities transactions; no advisory fee charged in addition to commissions for such products.

Location

809 W. Riordan Road, Suite 104

Flagstaff, AZ 86001

Most active in

Alaska · Arizona · Hawaii · Michigan · New Mexico · Texas · Vermont

Work history

RIA DBA Heffernan Advisory Inc DBA Heffernan Financial

2025 - Present (1 year)

GENEOS Wealth Management Inc.

2008 - Present (18 years)

Ascendent Financial Solutions

2008 - 2025 (17 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")