Principal Asset Management

Principal Asset Management provides investment advisory services to a broad client base that includes institutional investors, retirement plans, individual and high‑net‑worth clients, and investors in commingled vehicles such as mutual funds, ETFs, collective investment trusts and private funds. The firm acts both directly and as a sub‑adviser or manager‑of‑managers, supporting separately managed accounts, wrap programs, 529 plans and a range of public and private market strategies across equities, fixed income, asset allocation and real estate.

Investment activity is organized around specialized investment teams supported by a global research platform that emphasizes bottom‑up fundamental analysis and embedded risk‑management tools, with offerings that include active, passive and systematic strategies. The firm also uses artificial intelligence and machine‑learning technologies—internally developed and third‑party—as analytic and decision‑support tools that supplement, but do not replace, human investment judgment.

Several operational and product features distinguish Principal AM from many peers: it routinely negotiates side‑letter and co‑investment arrangements for private and commingled vehicles, maintains employee alignment and seed‑investment programs, and discloses the potential for preferential terms and outsourced services in private fund structures. The firm’s global footprint includes participating‑affiliate arrangements that permit certain non‑U.S. personnel to act as associated persons, it is registered as a CPO/CTA for commodity pools, and it maintains dedicated capabilities in real‑estate debt and alternative credit (including middle‑market direct lending) alongside centralized commission‑sharing arrangements for research.