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David Willy

Advisor at Principal Asset Management

Updated today
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Firm

Principal Asset Management

Location

Roseville, CA 95661

Credentials

Series 63, Series 65, Series 66

Industry experience

30 years

About

David Willy is a financial advisor at Principal Asset Management with 30 years of industry experience. He holds Series 63, Series 65, and Series 66 designations. Prior to his current role, he has been associated with Principal Funds Distributor since 2008. He is also involved with Principal Global Investors, LLC, performing certain functions for the firm and its affiliates. Principal Asset Management is a global asset manager serving a diverse range of institutional and individual clients. The firm offers various investment solutions including discretionary and non-discretionary portfolio management, separately managed accounts, mutual funds, ETFs, and alternative mandates, utilizing both fundamental and quantitative strategies with embedded risk management.

Client services

Based on Principal Asset Management

Portfolio management Selection of other advisers Educational seminars or workshops
Spread lending management and advice; asset allocation services; providing model portfolios

Expertise

Based on Principal Asset Management

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments

Occupation focus

Based on Principal Asset Management

Founder/Business Owner

Fee options

Fixed

Fixed fees for certain asset allocation or one-time services, typically $1,500 to $2,500.

Percentage

$0 - $50 million: varies by strategy, e.g., 0.60% - 0.85% $50 million - $100 million: lower tier rates, e.g., 0.55% - 0.75% $100 million+: lowest tier rates, e.g., 0.40% - Negotiable $0 - $150 million: Fixed Income tiered rates, e.g., 0.08% - 0.50% $150 million+: Lower rates, e.g., 0.04% - 0.45% $0 - $5 million: Asset Allocation tiered rates, e.g., 0.45% - 0.10% $5 million - $20 million: lower tier rates, e.g., 0.42% - 0.04% $20 million+: lowest tier rates, e.g., 0.39% - 0.02%

Performance-based

Performance fees available and negotiated individually, e.g., 15% performance fee with 6% hurdle for certain credit strategies.

Other

Account minimum: $10 million to $50 million depending on strategy (equities), generally $25 million to $50 million (fixed income), and $100,000 for Separately Managed Accounts (SMA programs). Fee-only: Fixed fees for asset allocation strategies typically $1,500 to $2,500 per allocation.

Location

1478 Stone Point Drive, Suite 370

Roseville, CA 95661

Most active in

California

Work history

Principal Asset Management

2022 - Present (4 years)

Principal Funds Distributor

2008 - Present (18 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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