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John Crandell

Advisor at Principal Asset Management

Updated today
Principal Asset Management logo

Firm

Principal Asset Management

Location

Rochester, MI

Credentials

Series 66

Industry experience

20 years

About

John Crandell is a financial advisor with Principal Asset Management, holding a Series 66 designation and 20 years of industry experience. He has been with Principal Asset Management since 2021 and has worked with affiliated firms including Principal Funds Distributor, Inc. and Principal Life Insurance Company. Crandell is also involved with Principal Global Investors, LLC, performing certain functions for the firm and its affiliates. Principal Asset Management is a global asset manager serving a diverse client base that includes institutional and individual investors. The firm employs specialized investment teams and integrates fundamental research with quantitative and systematic strategies across various asset classes.

Client services

Based on Principal Asset Management

Portfolio management Selection of other advisers Educational seminars or workshops
Spread lending management and advice; asset allocation services; providing model portfolios

Expertise

Based on Principal Asset Management

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments

Occupation focus

Based on Principal Asset Management

Founder/Business Owner

Fee options

Fixed

Fixed fees for certain asset allocation or one-time services, typically $1,500 to $2,500.

Percentage

$0 - $50 million: varies by strategy, e.g., 0.60% - 0.85% $50 million - $100 million: lower tier rates, e.g., 0.55% - 0.75% $100 million+: lowest tier rates, e.g., 0.40% - Negotiable $0 - $150 million: Fixed Income tiered rates, e.g., 0.08% - 0.50% $150 million+: Lower rates, e.g., 0.04% - 0.45% $0 - $5 million: Asset Allocation tiered rates, e.g., 0.45% - 0.10% $5 million - $20 million: lower tier rates, e.g., 0.42% - 0.04% $20 million+: lowest tier rates, e.g., 0.39% - 0.02%

Performance-based

Performance fees available and negotiated individually, e.g., 15% performance fee with 6% hurdle for certain credit strategies.

Other

Account minimum: $10 million to $50 million depending on strategy (equities), generally $25 million to $50 million (fixed income), and $100,000 for Separately Managed Accounts (SMA programs). Fee-only: Fixed fees for asset allocation strategies typically $1,500 to $2,500 per allocation.

Location

Rochester, MI

Most active in

Michigan

Work history

Principal Asset Management

2021 - Present (5 years)

Principal Funds Distributor, INC

2009 - Present (17 years)

Principal Life insurance Company

2008 - 2024 (16 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Kimberly H

CFP®, CRPC®

Troy, MI

Innermost Wealth Management, LLC

I founded Innermost™ Wealth Management to create a more personal, thoughtful approach to financial planning and wealth management. My background in both finance and psychology shaped my belief that money is not just about numbers. It is deeply personal and connected to your values, goals, and life experiences. I work with professionals who want to grow and simplify their wealth, with a special focus on women navigating career growth, equity compensation, and major life transitions such as divorce. Many of my clients are balancing busy lives and complex financial decisions, and they value having a long-term financial partner who truly understands their needs. My firm is centered on ongoing wealth management through investment advisory relationships. Clients work with me for comprehensive financial planning and investment management that evolves with them over time. As a CERTIFIED FINANCIAL PLANNER® Professional, Chartered Retirement Planning Counselor℠, and Certified Divorce Financial Analyst® Candidate, I provide technical expertise and strategic guidance, while also recognizing the emotional side of financial decisions. My approach is compassionate, judgment-free, and designed to reduce stress while helping you feel more confident in your choices. I operate a fully virtual firm, working with clients across the country who appreciate flexibility and convenience. My goal is to simplify your financial life, provide clear advice, and help you align your wealth with what matters most to you. Outside of work, I enjoy traveling, photography, cooking, and spending quality time with my Beagle, Gracie.

General retirement planning General tax planning Wealth management Startup equity planning Divorce financial planning Women Professionals Life coaching / goal alignment Established Professionals Approaching retirement Dual Income Family
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Series 63, Series 65

Southfield, MI

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ESG / Sustainable investing Equity compensation tax strategy Business succession planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Values-based investing
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Series 63, Series 65

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Tax-loss harvesting Retirement income strategy Income planning Equity compensation tax strategy Charitable giving & philanthropy Executive
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Douglas N

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Our Investment Guy

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy
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Philip M

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Lake Orion, MI

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Retirement income strategy Social Security optimization Tax-loss harvesting Active portfolio management Income planning
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Bassam S

Series 63, Series 65

Orchard Lake, MI

Objective Investments, LLC

Active portfolio management Options & derivatives strategies
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