Principal Asset Management logo

Principal Asset Management

Updated today

Client assets under management

$3,079,277,720

Clients

6,329

5% high-net worth

Advisors

120

of 1,394 employees

Firm type

Investment Manager

May not manage individual clients

Clients per advisor

53

Average account size

$486,535

About

Principal Asset Management provides investment advisory services to a broad client base that includes institutional investors, retirement plans, individual and high‑net‑worth clients, and investors in commingled vehicles such as mutual funds, ETFs, collective investment trusts and private funds. The firm acts both directly and as a sub‑adviser or manager‑of‑managers, supporting separately managed accounts, wrap programs, 529 plans and a range of public and private market strategies across equities, fixed income, asset allocation and real estate.

Investment activity is organized around specialized investment teams supported by a global research platform that emphasizes bottom‑up fundamental analysis and embedded risk‑management tools, with offerings that include active, passive and systematic strategies. The firm also uses artificial intelligence and machine‑learning technologies—internally developed and third‑party—as analytic and decision‑support tools that supplement, but do not replace, human investment judgment.

Several operational and product features distinguish Principal AM from many peers: it routinely negotiates side‑letter and co‑investment arrangements for private and commingled vehicles, maintains employee alignment and seed‑investment programs, and discloses the potential for preferential terms and outsourced services in private fund structures. The firm’s global footprint includes participating‑affiliate arrangements that permit certain non‑U.S. personnel to act as associated persons, it is registered as a CPO/CTA for commodity pools, and it maintains dedicated capabilities in real‑estate debt and alternative credit (including middle‑market direct lending) alongside centralized commission‑sharing arrangements for research.

Client services

Portfolio management Selection of other advisers Educational seminars or workshops
Spread lending management and advice; asset allocation services; providing model portfolios

Expertise

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Fixed fees for certain asset allocation or one-time services, typically $1,500 to $2,500.

Percentage

$0 - $50 million: varies by strategy, e.g., 0.60% - 0.85% $50 million - $100 million: lower tier rates, e.g., 0.55% - 0.75% $100 million+: lowest tier rates, e.g., 0.40% - Negotiable $0 - $150 million: Fixed Income tiered rates, e.g., 0.08% - 0.50% $150 million+: Lower rates, e.g., 0.04% - 0.45% $0 - $5 million: Asset Allocation tiered rates, e.g., 0.45% - 0.10% $5 million - $20 million: lower tier rates, e.g., 0.42% - 0.04% $20 million+: lowest tier rates, e.g., 0.39% - 0.02%

Performance-based

Performance fees available and negotiated individually, e.g., 15% performance fee with 6% hurdle for certain credit strategies.

Other

Account minimum: $10 million to $50 million depending on strategy (equities), generally $25 million to $50 million (fixed income), and $100,000 for Separately Managed Accounts (SMA programs). Fee-only: Fixed fees for asset allocation strategies typically $1,500 to $2,500 per allocation.

Main office location

Principal Asset Management

801 Grand Ave

Des Moines IA 50392-0001, United States

Number of offices

20

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Clint A

Series 66

Greer, SC

Principal Asset Management

Clint Anderson is a financial advisor at Principal Asset Management with 21 years of industry experience. He holds a Series 66 designation and has been with Principal Asset Management since 2018. Outside of his advisory role, he owns Clint Anderson Art, an art business based in Greer, SC. Principal Asset Management is a global asset manager serving a diverse range of institutional and individual clients, offering portfolio management, commingled vehicles, real estate mandates, and asset-allocation services. The firm employs specialized investment teams and integrates fundamental research with quantitative and systematic strategies, managing approximately $364 billion in assets.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Julie S

Series 63, Series 66

Roseville, CA

Principal Asset Management

Julie Stirling is a financial advisor with Principal Asset Management, holding Series 63 and Series 66 credentials and 26 years of industry experience. She has been with Principal Funds Distributor since 2000 and joined Principal Asset Management in 2022. Stirling is also involved with Principal Global Investors, LLC, performing certain functions for the firm and its affiliates. Principal Asset Management is a global asset manager serving a diverse client base that includes institutional and individual investors. The firm offers a range of investment solutions including discretionary and non-discretionary portfolio management, commingled vehicles, real estate, and asset-allocation services, combining fundamental research with quantitative and systematic strategies.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Alexander Y

Series 63, Series 66

Fairfield, CT

Principal Asset Management

Alexander Yee is a financial advisor at Principal Asset Management with 12 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at Principal Asset Management and Principal Funds Distributors since 2022, following eight years at Franklin Distributors LLC and seven years at Legg Mason & Co. He also performs certain functions for Principal Global Investors, LLC and its affiliates. Principal Asset Management is a global asset manager serving a diverse client base including institutional, high-net-worth, and individual investors. The firm offers a range of portfolio management services and investment vehicles, utilizing specialized teams that combine fundamental research with quantitative and systematic strategies.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Andrew S

Series 66

Des Moines, IA

Principal Asset Management

Andrew Slattenow is a financial advisor at Principal Asset Management with two years of industry experience. He holds the Series 66 designation and has worked in various roles including positions at Principal Funds Distributor and Iowa State Athletics. Principal Asset Management is a global asset manager serving a diverse client base that includes institutional and individual investors. The firm offers a range of investment solutions across equities, fixed income, real estate, and alternatives, utilizing both fundamental and quantitative strategies along with risk management tools.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Jake S

Series 66

Des Moines, IA

Principal Asset Management

Jake Slattery is a financial advisor with Principal Asset Management in Des Moines, IA, holding a Series 66 designation and four years of industry experience. His career includes roles at Principal Securities, Principal Life Insurance, and Principal Funds Distributor, Inc. He is also involved with Principal Global Investors, LLC, performing certain functions for its affiliates. Principal Asset Management is a global asset manager serving a diverse range of institutional and individual clients. The firm offers various investment solutions, including discretionary and non-discretionary portfolio management, commingled vehicles, and asset-allocation services, utilizing specialized teams and a combination of fundamental, quantitative, and systematic strategies.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Derek D

Series 66

Wando, SC

Principal Asset Management

Derek Dunn Jr. is a financial advisor at Principal Asset Management with three years of industry experience. He holds a Series 66 designation and has worked at firms including Aon Investments USA, Mass Mutual, and Morgan Stanley. He also performs certain functions for Principal Global Investors, LLC and its affiliates. Principal Asset Management is a global asset manager serving a diverse client base that includes institutional and individual investors. The firm offers a range of investment products and services across multiple asset classes, combining fundamental research with quantitative and systematic strategies.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Mitchell C

Series 66

W Des Moines, IA

Principal Asset Management

Mitchell Curtis is a financial advisor at Principal Asset Management with 22 years of industry experience. He holds the Series 66 designation and has worked at several Principal entities since 2004. Outside of his advisory work, he is involved in farming on a family-owned farm. Principal Asset Management is a global asset manager serving a diverse range of institutional and individual clients. The firm employs specialized investment teams and combines fundamental research with quantitative and systematic strategies, managing approximately $364 billion in assets across multiple investment vehicles and mandates.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Kari D

Series 66

Des Moines, IA

Principal Asset Management

Kari Delaney is a financial advisor at Principal Asset Management with 25 years of industry experience. She holds a Series 66 designation and has worked at Principal Asset Management since 2018, with prior roles at Principal Funds Distributor and Princor Financial Services Corp. Delaney is also involved with Principal Global Investors, LLC, performing certain functions for the firm and its affiliates. Principal Asset Management is a global asset manager serving a diverse range of institutional and individual clients. The firm offers discretionary and non-discretionary portfolio management, commingled vehicles, real estate and infrastructure mandates, and asset-allocation services, utilizing specialized investment teams and a combination of fundamental and quantitative strategies.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Jordan F

Series 66

Des Moines, IA

Principal Asset Management

Jordan Fahr is a financial advisor at Principal Asset Management with seven years of industry experience. He holds a Series 66 designation and has worked with various Principal entities since 2015. Outside of his advisory role, he works part-time as an independent contractor driver for Uber. Principal Asset Management is a global asset manager serving institutional and individual clients, including pension plans, endowments, municipalities, and high-net-worth individuals. The firm offers a range of investment solutions across equities, fixed income, real estate, alternatives, and asset allocation, combining fundamental research with quantitative and systematic strategies.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

John C

Series 66

Rochester, MI

Principal Asset Management

John Crandell is a financial advisor with Principal Asset Management, holding a Series 66 designation and 20 years of industry experience. He has been with Principal Asset Management since 2021 and has worked with affiliated firms including Principal Funds Distributor, Inc. and Principal Life Insurance Company. Crandell is also involved with Principal Global Investors, LLC, performing certain functions for the firm and its affiliates. Principal Asset Management is a global asset manager serving a diverse client base that includes institutional and individual investors. The firm employs specialized investment teams and integrates fundamental research with quantitative and systematic strategies across various asset classes.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

James P

Series 66

Brookfield, IL

Principal Asset Management

James Pondel is a financial advisor at Principal Asset Management with two years of industry experience. He holds a Series 66 designation and has worked at Principal Funds Distributor, Inc. since 2024, following nine years at Principal Financial Group. He is also involved with Principal Global Investors, LLC, performing certain functions for its affiliates. Principal Asset Management is a global asset manager serving a diverse client base including institutional investors, high-net-worth individuals, and state-sponsored plans. The firm offers a wide range of investment solutions across equities, fixed income, real estate, and alternatives, utilizing both fundamental and quantitative strategies alongside risk management tools.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Kari B

Series 66

Des Moines, IA

Principal Asset Management

Kari Brett is a financial advisor at Principal Asset Management with four years of industry experience. She holds a Series 66 designation and has worked at Principal Financial and its affiliates since 2003. Brett also performs certain functions for Principal Global Investors, LLC and its affiliates. Principal Asset Management is a global asset manager serving a diverse range of institutional and individual clients. The firm offers discretionary and non-discretionary portfolio management, commingled investment vehicles, and specialized asset-allocation services, utilizing a combination of fundamental research, quantitative strategies, and risk management tools.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

David W

Series 63, Series 65, Series 66

Roseville, CA

Principal Asset Management

David Willy is a financial advisor at Principal Asset Management with 30 years of industry experience. He holds Series 63, Series 65, and Series 66 designations. Prior to his current role, he has been associated with Principal Funds Distributor since 2008. He is also involved with Principal Global Investors, LLC, performing certain functions for the firm and its affiliates. Principal Asset Management is a global asset manager serving a diverse range of institutional and individual clients. The firm offers various investment solutions including discretionary and non-discretionary portfolio management, separately managed accounts, mutual funds, ETFs, and alternative mandates, utilizing both fundamental and quantitative strategies with embedded risk management.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Samantha K

Series 66

Des Moines, IA

Principal Asset Management

Samantha Kintzle is a financial advisor at Principal Asset Management with seven years of industry experience. She holds a Series 66 designation and has been with Principal Asset Management and Principal Funds Distributor, Inc. since 2018. Prior to that, she worked at Principal Global Investors and briefly at The Rendezvous Lounge. She serves as a co-trustee of the Sarah Freilinger Revocable Trust. Principal Asset Management is a global asset manager serving a diverse range of institutional and individual clients, including pension plans, endowments, and high-net-worth individuals. The firm employs specialized investment teams and combines fundamental research with quantitative and systematic strategies, managing approximately $364 billion in assets.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
user avatar

Zachary M

Series 66

Sewickley, PA

Principal Asset Management

Zachary Moore is a financial advisor at Principal Asset Management with 25 years of industry experience. He holds the Series 66 designation and has previously worked at Principal Funds Distributor and Principal Life Insurance Company. He also performs certain functions for Principal Global Investors and its affiliates. Principal Asset Management is a global asset manager serving a diverse client base, including institutional and individual investors. The firm offers a wide range of portfolio management services and investment vehicles, utilizing specialized teams and combining fundamental research with quantitative and systematic strategies.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta Real estate investing Private / alternative investments Founder/Business Owner
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