James Willis
Advisor at Beacon Bay Asset Management LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Beacon Bay Asset Management LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Peoria, AZ
Credentials
Series 66
Industry experience
23 years
James Willis is the sole advisor at Beacon Bay Asset Management LLC in Peoria, AZ, holding a Series 66 designation with 23 years of industry experience. He has led Beacon Bay Asset Management since 2006. Willis also conducts educational seminars on generating income from portfolios using credit spreads on indexes, held in various cities. Beacon Bay Asset Management is an independent registered investment advisor managing approximately $26.6 million for 43 private clients, primarily individuals nearing or in retirement. The firm provides discretionary portfolio management focused on active, tactical equity strategies using quantitative, fundamental, and technical analysis, concentrating on select S&P 500 sectors with daily account monitoring.
Based on Beacon Bay Asset Management LLC
$0 - $500,000: 1.35% $500,000.01 - $1,000,000: 1.00% $1,000,000.01 - $1,500,000: 0.90% $1,500,000.01 - $2,000,000: 0.85% $2,000,000.01 - $2,500,000: 0.80% $2,500,000.01 - $3,000,000: 0.76% $3,000,000.01+: 0.75%
Account minimum: $500,000 Fee-only: Fee only basis; fees debited quarterly in advance from client accounts.
Peoria, AZ
Arizona · California · Texas
Beacon Bay Asset Management LLC
2006 - Present (20 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")