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Heather Ulz

Advisor at Simplicity wealth

Updated today

Location

San Diego, CA 92130

Credentials

Series 63, Series 65

Industry experience

9 years

About

Heather Ulz is a financial advisor at Simplicity Wealth with nine years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at LifePro Asset Management and VOYA Financial Advisors. Outside of her advisory role, she served as treasurer and board member for the ALS Association Greater San Diego Chapter until 2023. Simplicity Wealth serves individual and high-net-worth clients as well as financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory services. The firm uses a largely model-driven, fund-of-funds investment approach and provides technology and operational support through its Managed Account Program and asset management software platform.

Client services

Based on Simplicity wealth

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Simplicity wealth

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)

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Fee options

Fixed

Fixed fees for financial planning services; determined on case-by-case basis.

Percentage

$0+: 0.10% to 2.00% annually (advisory fees based on assets under management, range varies by client) $0+: 0.10% to 0.60% annually (Platform Fee for Managed Account Program, varies by selected services of Adviser) $0+: 0.00% to 1.00% annually (Model Manager Fee, varies by manager and strategy) $0+: 0.00% to 1.00% annually (Independent Manager Fee, varies by independent manager)

Commissions

Advisors may accept commissions for sales of insurance products independent of advisory services.

Project-based

Hourly fees for financial planning services; determined on case-by-case basis.

Other

Fee-only: Fixed or hourly fees for financial planning services; fees negotiable and based on case-by-case basis; typically paid in arrears.

Location

11512 El Camino Real Suite 100

San Diego, CA 92130

Most active in

California

Work history

Simplicity Wealth

2025 - Present (1 year)

Simplicity Group Holdings

2024 - Present (2 years)

LifePro Asset Management

2016 - 2025 (9 years)

LifePro Insurance Marketing

1997 - 2024 (27 years)

Life Pro Insurance Pkwy

1997 - 2024 (27 years)

VOYA Financial Advisors

1997 - 2016 (19 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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John B

CFP®

Atascadero, CA

Altus Wealth Solutions

John Buerger is a CFP® professional with 18 years of industry experience, currently serving as the sole advisor at Altus Wealth Solutions since 2004. He is also the business manager and 50% owner of Accents, a retail business in Atascadero, CA, and operates a one-person life insurance agency, Buerger Insurance Solutions. Altus Wealth Solutions is a virtual independent advisory providing financial planning, investment management, business consulting, and pension consulting to a diverse client base including individuals, trusts, charitable organizations, small businesses, and institutional entities. The firm offers passive and tactical investment strategies tailored to client risk profiles and manages approximately $5.2 million in assets across 26 accounts.

General retirement planning General tax planning Wealth management Business ownership considerations Founder/Business Owner Executive
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Paul C

PFS™, Series 65

San Luis Obispo, CA

WealthMap Planning

Paul Crosbie is the principal advisor at WealthMap Planning in San Luis Obispo, CA. He holds the PFS™ designation and Series 65 license and has a background in corporate finance, currently serving as Vice President of Finance and Strategy at Harris Farms, Inc., a farming and hospitality business. He has been associated with Harris Farms since 2014. WealthMap Planning is a fee-only advisory firm that provides comprehensive financial planning services to individuals and high-net-worth clients through a 12-month engagement. The firm emphasizes a passive, asset-allocation approach grounded in Modern Portfolio Theory and does not take custody of client funds or provide discretionary investment management.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Roth conversion strategy
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Brooke S

CFP®, PFS™, Series 65

San Luis Obispo, CA

Salvini Financial Planning

Brooke Salvini is a CFP® and PFS™ credentialed advisor with 16 years of experience. She is the principal of Salvini Financial Planning, a single-advisor firm she has led since 2020, following prior work at Salvini Financial Planning/Consulting. Salvini serves on several professional committees, including the California Society of CPAs Investment Committee and the AICPA Personal Financial Planning Executive Committee, and is president of The All-Star Financial Group, a nonprofit personal financial planning study group. Salvini Financial Planning provides asset management, financial planning, retirement plan consulting, and tax preparation services for individuals, families, small businesses, and employee benefit plans. The firm uses strategic asset allocation with a preference for no-load mutual funds and ETFs, offers discretionary portfolio management, and integrates tax compliance into its advisory services.

General retirement planning Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k)
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Nelson K

CFP®, Series 63

Atascadero, CA

Kobata Financial

Nelson Kobata is the principal of Kobata Financial in Atascadero, CA, holding CFP® and Series 63 designations with 31 years of industry experience. He has worked at LPL Financial since 1998 and founded Kobata Financial in 2008. Outside of his advisory work, he occasionally sells sports tickets for games he cannot attend. Kobata Financial provides comprehensive and modular financial planning and general investment advice to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm uses an analytical approach combining fundamental and technical security analysis with asset-allocation principles based on Modern Portfolio Theory to create written financial plans and recommendations.

General retirement planning General tax planning General estate planning guidance Cash flow / budgeting
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Robert H

Series 63, Series 65

San Luis Obispo, CA

HATHER, Robert K

Robert Hather is a financial advisor with 32 years of industry experience, currently operating under his own firm, HATHER, Robert K, in San Luis Obispo, CA. He holds Series 63 and Series 65 licenses and has worked with Wachovia Securities, LLC since 2003. He also serves as a trustee for several family trusts. Hather provides discretionary and non-discretionary investment management primarily for high-net-worth individuals, corporations, and retirement accounts. The firm employs a value-oriented, security-specific investment approach, constructing concentrated portfolios and tailoring strategies to client objectives and risk profiles.

Active portfolio management Concentrated stock management
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Andrew W

Series 63

San Luis Obispo, CA

Wright Wealth Strategies, LLC

Andrew Wright is the sole advisor at Wright Wealth Strategies, LLC in San Luis Obispo, CA, holding a Series 63 designation with 29 years of industry experience. His career includes long-term roles at LPL Financial and NWM Advisors, with his independent advisory firm established in 2019. Wright Wealth Strategies serves individuals, trusts, estates, charitable foundations, corporations, and retirement plans, offering discretionary asset management, unified managed account programs, and retirement plan consulting. The firm employs a blend of fundamental and technical analysis with multiple asset-allocation strategies tailored to client objectives, utilizing a range of investment vehicles including equities, fixed income, ETFs, mutual funds, structured products, and private securities.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Active portfolio management Options & derivatives strategies
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