Simplicity wealth

Simplicity Wealth serves a broad mix of individual and high-net-worth clients while also acting as a service provider to other financial intermediaries, including third‑party advisers, broker/dealers, insurance companies, banks, and trust companies. Its services range from discretionary portfolio management and financial planning to retirement plan advisory under ERISA (both Section 3(38) and 3(21)) and directly held mutual fund portfolios.

The firm’s investment approach is largely model‑driven and fund‑of‑funds oriented, using ETFs, mutual funds and select individual securities, and it combines proprietary model portfolios with third‑party Model Managers and Independent Managers. Simplicity Wealth offers a suite of overlays and programmatic features—tax optimization and tax transition services, socially responsible investing screens, index replication, and routine rebalancing—while maintaining ongoing due diligence and discretionary trading authority for model implementation.

What is distinctive is the firm’s role as a technology and operations provider: it operates a Managed Account Program (TAMP), licenses a customizable, often private‑labeled asset management software platform to Advisers, and provides back‑office processing, billing, and data aggregation services to intermediaries. It also notes the integration of client relationships from LifePro Asset Management and provides model management and sub‑advisory services to other investment advisers and institutional intermediaries, including banking and trust organizations.