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Simplicity wealth

Updated today

Client assets under management

$1,713,326,340

Clients

8,456

8% high-net-worth

Advisors

180

of 424 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

47

Low

Average account size

$202,617

About

Simplicity Wealth provides investment management and financial planning primarily to individuals (including high‑net‑worth clients), retirement plan sponsors, and a range of institutional clients, and also serves third‑party investment advisers and banks and trust companies through its platform. The firm’s services include discretionary portfolio management, retirement plan services under ERISA Sections 3(21) and 3(38), and a turnkey managed‑account program for advisers.

The firm implements a fund‑of‑funds approach built mainly from mutual funds and ETFs, delivered through model portfolios, independent managers, and proprietary models, with discretion to rebalance and manage tax impacts. It supplements portfolio management with optional Tax Overlay and Tax Transition services, socially responsible investing screens, index replication, and data aggregation and reporting tools to customize client solutions.

Noteworthy for a multi‑team adviser, Simplicity Wealth supports a large adviser network and platform operations—175 advisors managing about $4.27 billion in assets—and offers software licensing, back‑office processing, and billing services to other advisers and institutional clients. The firm also maintains a formal disclosure program (posting its Disclosure Brochure and providing summaries of material changes on its website and the SEC’s adviser database) and discloses affiliations with broker‑dealers and insurance organizations that may create conflicts of interest.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)

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Fee options

Fixed

Fixed fees for financial planning services; determined on case-by-case basis.

Percentage

$0+: 0.10% to 2.00% annually (advisory fees based on assets under management, range varies by client) $0+: 0.10% to 0.60% annually (Platform Fee for Managed Account Program, varies by selected services of Adviser) $0+: 0.00% to 1.00% annually (Model Manager Fee, varies by manager and strategy) $0+: 0.00% to 1.00% annually (Independent Manager Fee, varies by independent manager)

Commissions

Advisors may accept commissions for sales of insurance products independent of advisory services.

Project-based

Hourly fees for financial planning services; determined on case-by-case basis.

Other

Fee-only: Fixed or hourly fees for financial planning services; fees negotiable and based on case-by-case basis; typically paid in arrears.

Main office location

Simplicity wealth

475 Springfield Ave., Suite #1

Summit NJ 07901, United States

Number of offices

53

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Facebook Website 844-220-8326

Advisors at this firm

user avatar

Rishit S

Series 65

Prospect Heights, IL

Simplicity wealth

Rishit Shah is a Series 65-licensed financial advisor at Simplicity Wealth with one year of industry experience. Prior to joining Simplicity Wealth and NMS Portfolios in 2025, he worked as a software engineer at Discover and has held positions in various firms including Kin and Carta and Walgreens. Outside of advising, Shah is a health insurance broker who assists individuals during open enrollment periods. Simplicity Wealth serves individual and high-net-worth clients as well as other financial intermediaries, offering discretionary portfolio management, retirement plan advisory, and financial planning. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operational services including a Managed Account Program and customizable asset management software platforms.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Sean B

Series 65

Mukilteo, WA

Simplicity wealth

Sean Bolen is a financial advisor at Simplicity Wealth with six years of industry experience. He holds the Series 65 credential and has worked previously at Leverage Planners Wealth Management and Financial Engines Advisors. Outside of his advisory role, Bolen is an owner and insurance agent involved in insurance sales through The Annuity Source. Simplicity Wealth serves individual and high-net-worth clients as well as other financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory services. The firm utilizes a model-driven, fund-of-funds investment approach and provides technology and operations solutions such as a Managed Account Program and asset management software platforms.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Ronald T

Series 65

Akron, OH

Simplicity wealth

Ronald Tetley is a Series 65-licensed financial advisor with 18 years of industry experience. He is currently with Simplicity Wealth and has previously worked at Belpointe Asset Management, Retirement Wealth Advisors, and co-owns Creative Retirement Planning, where he is also an insurance agent. Simplicity Wealth serves individual and high-net-worth clients as well as other financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory services. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operational support through a managed account platform and customizable asset management software.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Douglas L

Series 63, Series 65

Logan, UT

Simplicity wealth

Douglas Langford is a financial advisor at Simplicity Wealth with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Portside Wealth Group, TownSquare Capital, and Allegis Investment Advisors. Outside of his advisory roles, Langford has owned and operated The Jerky Shack and has been involved in fixed life insurance and annuities sales through Allegis Advisor Group. Simplicity Wealth serves individual and high-net-worth clients as well as financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory services. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operations support, including a Managed Account Program and customizable asset management software to advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Heather U

Series 63, Series 65

San Diego, CA

Simplicity wealth

Heather Ulz is a financial advisor at Simplicity Wealth with nine years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at LifePro Asset Management and VOYA Financial Advisors. Outside of her advisory role, she served as treasurer and board member for the ALS Association Greater San Diego Chapter until 2023. Simplicity Wealth serves individual and high-net-worth clients as well as financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory services. The firm uses a largely model-driven, fund-of-funds investment approach and provides technology and operational support through its Managed Account Program and asset management software platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Vincent M

CFP®, Series 63

Clearwater, FL

Simplicity wealth

Vincent Munno is a CFP® with 35 years of industry experience, currently serving as an advisor at Simplicity Wealth. His career includes long-term roles at Mutual Trust Co. of America Securities and involvement in multiple business ventures. Outside of financial advising, he owns and operates several carwash businesses in the Clearwater, FL area. Simplicity Wealth serves individual and high-net-worth clients as well as financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operations services, including a Managed Account Program and customizable asset management software to advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Curtis C

Series 65

Grand Rapids, MI

Simplicity wealth

Curtis Cottle is a financial advisor at Simplicity Wealth with 13 years of industry experience. He holds a Series 65 designation and has previously worked at IAMS Wealth Management, Compass Insurance Agency, and Gradient Securities. Outside of his advisory role, Curtis is involved in estate planning software services through Legacy Lock. Simplicity Wealth serves individual and high-net-worth clients as well as financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operational support through its Managed Account Program and asset management software platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Paul T

Series 65, Series 66

Summit, NJ

Simplicity wealth

Paul Tinnirello is a financial advisor at Simplicity Wealth with eight years of industry experience. He holds Series 65 and Series 66 licenses and previously worked at Bleakley Financial Group for nine years before joining Simplicity Financial Group in 2023. Simplicity Wealth serves a diverse client base, including individual and high-net-worth clients, as well as financial intermediaries such as third-party advisers and trust companies. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operational services through its Managed Account Program and asset management software platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Herbert W

CFP®, Series 63, Series 65

El Paso, TX

Simplicity wealth

Herbert Wiebe is a CFP® professional with 10 years of experience in financial advising. He has been with PathFinder Financial Services since 2017 and previously worked at Royal Alliance. In addition to his advisory role, he provides tax preparation services and serves as a Texas A&M Agrilife Extension presenter for continuing education classes for tax professionals. PathFinder Financial Services offers discretionary and non-discretionary investment management to individuals and pension/profit-sharing plans, focusing on customized portfolio construction using a mix of mutual funds, ETFs, individual securities, fixed income, and insurance products. The firm employs fundamental analysis and long-term strategies while incorporating third-party managers for portions of client portfolios.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Jeffrey S

Series 65

St. Louis, MO

Simplicity wealth

Jeffrey Sachs is a financial advisor at Simplicity Wealth with over 16 years of experience, holding a Series 65 designation. He has been with Sachs Financial since 2010 and joined Simplicity Wealth in 2026. Simplicity Wealth serves individual and high-net-worth clients as well as other financial intermediaries, offering model-driven investment management and financial planning services. The firm is also notable for its technology and operations platform that supports managed accounts, asset management software, and back-office services.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Jason P

Series 66

Westerville, OH

Simplicity wealth

Jason Parrish is a financial advisor at Simplicity Wealth with 22 years of industry experience. He holds a Series 66 designation and has previously worked at ClearVision Planning LLC, LifePro Asset Management, Merit Advisors, Kestra Financial Services, Nfp Securities, and Goldberg, Clouse and Edgell. He serves as a board member for a local condominium association. Simplicity Wealth serves individual and high-net-worth clients as well as other financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory services. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operations support through a managed account platform and asset management software licensing.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Nathan S

Series 63, Series 65

Knoxville, TN

Simplicity wealth

Nathan Smith is a financial advisor at Simplicity Wealth with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including CoreCap Investments and USA Financial Securities Corporation. Outside of advisory services, he is involved in employee insurance coverage and enrollment through his ownership of Smiths Financial Solutions. Simplicity Wealth serves individual and high-net-worth clients as well as other financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory services. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operational support through its Managed Account Program and asset management software platform.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Charles M

Series 63, Series 65

Cherry Hill, NJ

Simplicity wealth

Charles Mc Glinn is a financial advisor at Simplicity Wealth with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including New York Life Insurance Company, Cetera, and Foundations Investment Advisors. Mc Glinn also owns McGlinn Financial Services, where he sells life insurance and annuities to pre-retirees. Simplicity Wealth serves a diverse client base including individual and high-net-worth clients as well as financial intermediaries. The firm employs a model-driven investment approach focused on ETFs, mutual funds, and select individual securities, and provides technology and operational support through a Managed Account Program and customizable asset management software.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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Joseph R

Series 66

Nashua, NH

Simplicity wealth

Joseph Remson is a financial advisor at Simplicity Wealth with six years of industry experience. He holds the Series 66 designation and has worked at several firms, including Foundations Investment Advisors and National Life Group. Outside of advisory roles, he is involved in insurance sales and owns Granite Rock Wealth Management. Simplicity Wealth serves individual and high-net-worth clients as well as other financial intermediaries, offering discretionary portfolio management, financial planning, and retirement plan advisory. The firm employs a model-driven, fund-of-funds investment approach and provides technology and operational services such as a Managed Account Program and customizable asset management software.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
user avatar

Joey M

Series 63, Series 65

Pearland, TX

Simplicity wealth

Joey Martin is a financial advisor at Simplicity Wealth with 12 years of industry experience. He holds Series 63 and Series 65 designations and has worked at firms including American Trust Investment Services and GWN Securities Inc. Martin also operates J Martin Financial Services, where he offers life insurance and fixed indexed annuity products. Simplicity Wealth serves a diverse client base ranging from individual investors to high-net-worth clients and provides services to financial intermediaries such as advisers, broker/dealers, and trust companies. The firm uses a model-driven, fund-of-funds investment approach incorporating ETFs, mutual funds, and select individual securities, alongside technology-driven solutions including a Managed Account Program and asset management software platforms.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retirement plans for business owners (SEP, solo 401k)
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