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Daniel Goodman

Advisor at Sequent Planning, LLC

Updated today

Location

Winchester, CA

Credentials

Series 63, Series 65

Industry experience

14 years

About

Daniel Goodman is a financial advisor at Sequent Planning, LLC with 14 years of industry experience. He holds Series 63 and Series 65 designations and has worked at DEG Financial Services since 1997 and Futurity First Insurance Group since 2021. His current tenure at Sequent Planning spans multiple periods beginning in 2021. Sequent Planning, LLC is an SEC-registered advisory firm serving individuals, including high-net-worth clients, and retirement plan sponsors. The firm manages approximately $394.7 million in assets through about 70 advisors and offers services such as discretionary asset management, comprehensive and limited-scope financial planning, and retirement plan consulting. Its investment approach centers on ETF-based strategic models called SmartRisk, and it provides regular investment newsletters and client educational programs free of charge.

Client services

Based on Sequent Planning, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Sequent Planning, LLC

Retirement income strategy Roth conversion strategy Equity compensation tax strategy Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies

Occupation focus

Based on Sequent Planning, LLC

Founder/Business Owner Executive

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Fee options

Fixed

Fixed fees for financial planning services range from $500 to $5,000

Percentage

Negotiable up to 1.75% annually for Asset Management Services

Commissions

IARs who are insurance agents may receive commissions on insurance products sold separately from advisory fees

Project-based

Hourly fees capped at $500 per hour for financial planning services

Other

Fee-only: Asset Management and Financial Planning fees are negotiable; Financial Planning fees can be hourly (up to $500/hour) or fixed ($500 to $5,000)

Location

Winchester, CA

Most active in

California

Work history

Sequent Planning, LLC

2026 - Present (1 year)

Futurity First Insurance Group

2021 - Present (5 years)

Sequent Planning, LLC

2021 - 2024 (3 years)

DEG Financial Services

1997 - Present (29 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Series 66

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Debt management Cash flow / budgeting College savings (529s, UTMA, etc.) Business sale tax planning Military & Veterans Values-based investing Christian Faith Based
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Series 63, Series 66

Murrieta, CA

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Equity Recipients (RS/RSU, SOP, ESPP) Charitable giving tax strategies Business succession planning General retirement planning College savings (529s, UTMA, etc.) Executive Founder/Business Owner
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Series 65

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Student loan debt College savings (529s, UTMA, etc.) General retirement planning Cash flow / budgeting Doctor or Medical Professional
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Ross H

CFP®, Series 63, Series 65

Murrieta, CA

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Ross Hunt is a CFP® professional with 43 years of experience in the financial services industry. He is affiliated with LPL Financial and has been involved with RMH Advisors, LLC and Ross and Mary Hunt, Inc. since 2003. Hunt's business activities include providing non-variable insurance services through Ross and Mary Hunt, Inc. LPL Financial serves a diverse client base including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a wide range of advisory and brokerage services supported by an in-house research team and a large network of investment adviser representatives.

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Debt management
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Roland O

Series 66

Murrieta, CA

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Roland Ortiz is a financial advisor at Athena Wealth Management in Murrieta, CA, holding a Series 66 designation with seven years of industry experience. He previously worked at Merrill Lynch and Bank of America and operates as an independent insurance agent offering life, disability, and fixed annuity insurance products. Athena Wealth Management provides financial planning, investment consultation, and management services to individuals, trusts, estates, charitable organizations, and small businesses. The firm employs a Modern Portfolio Theory-based investment approach focused on low-cost, diversified allocations using ETFs and index funds, with an emphasis on cost control and tax efficiency.

College savings (529s, UTMA, etc.) Charitable giving & philanthropy Cash flow / budgeting
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Daniel C

Series 63, Series 65

Murrieta, CA

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Life insurance needs analysis Annuities
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