Sequent Planning, Llc

Sequent Planning, LLC is an SEC‑registered advisory firm that serves individuals (including high‑net‑worth clients) and retirement plan sponsors, reporting about $394.7 million in assets under management, roughly 70 advisors and over 5,100 clients. The firm provides discretionary asset management, written financial planning (comprehensive and limited‑scope), referrals to third‑party money managers, and a full suite of retirement plan consulting and fiduciary/management services.

The firm implements client portfolios primarily through ETF‑based strategic Models (branded SmartRisk models) that range from cash‑equivalent to aggressive growth and sector‑specific allocations, and it may take discretionary authority to manage accounts. Sequent also offers a structured financial planning process, limited‑scope engagements, and uses third‑party administrative platforms such as BridgeFT and AdviserEngine for reporting, reconciliation and trade allocation.

A distinctive feature called out in the brochure is the firm’s regular investment newsletters and client educational programs, which it provides free of charge — a service less commonly offered among large enterprise advisers. The brochure also discloses operational and conflict‑of‑interest particulars to note: many IARs operate as independent contractors who may also act as insurance agents or registered representatives, the firm receives solicitor/referral fees from recommended third‑party managers, and it documents an ERISA fiduciary framework for retirement‑account rollover advice, all of which the firm addresses through disclosures and internal policies.