Advisor at Behavior Shift
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Kevin Riggs Apolinar is a financial advisor at Behavior Shift with three years of industry experience. He holds a Series 66 designation and has previously worked at Edward Jones and currently serves as a Personal Financial Counselor for Magellan Federal. Outside of his advisory work, he is a part-owner of Good Finds Company, a retail business that sells curated merchandise at local market events. Behavior Shift provides investment management and financial planning services to individual clients, including high-net-worth individuals, using a fee-only structure. The firm combines Modern Portfolio Theory with behavioral finance concepts and offers faith-based investment options, serving a client base that includes non-U.S. residents.
Based on Behavior Shift
Based on Behavior Shift
Fixed fees for project-based financial planning range from $2,500 to $3,500; initial financial planning fee up to $2,500; ongoing financial planning fees range from $250 to $500 monthly.
$0 - $500,000: 0.75% $500,001+: 0.50%
$200 per hour for project-based financial planning.
Ongoing financial planning fees paid monthly in arrears, ranging from $250 to $500.
Fee-only: Fee-only firm; compensated solely by clients with no commissions or sales-related compensation.
Hemet, CA
California
Magellan Federal
2025 - Present (1 year)
Kevin and Melissa LLC dba Behavior Shift
2024 - Present (2 years)
Edward Jones
2022 - 2024 (2 years)
Alaska Army National Guard
2018 - Present (8 years)
United States Army
2011 - 2018 (7 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Series 63, Series 65
Banning, CA
Dan Hassey Investment Advisory
Series 66
Hemet, CA
Alpha Wealth Management, LLC
Series 63, Series 65
Menifee, CA
The Sullivan Group
Series 63, Series 65
Menifee, CA
Royal American Financial Advisors, LLC
CFP®, ChFC®, Series 63
Hemet, CA
Stirling Financial Group
Series 65
Menifee, CA
Royal American Financial Advisors, LLC
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")
