Williams Financial Group
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$354,763,277
Total clients
585
28% high-net worth
Total advisors
2
of 5 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
293
Average account size
$606,433
About
Williams Financial Group serves individual clients — including high‑net‑worth households — as well as small businesses, trusts and estates. The firm provides discretionary and non‑discretionary portfolio management, selection of sub‑advisers, financial planning and consulting services covering retirement, business succession, charitable, special‑needs, estate and education planning.
WFG implements strategies using equities, ETFs, bonds, options and mutual funds, applying a blend of technical and fundamental analysis and employing both long‑ and short‑term positions. The firm describes a systematic approach intended to participate in market upside while attempting to avoid severe drawdowns, and it may allocate portions of client portfolios to third‑party sub‑advisers.
Uncommonly for peers in its category, WFG sponsors and manages its own wrap fee program (the WFG Capital Advisors Wrap Fee Program), an arrangement that bundles management, transaction and platform costs within a single program. The firm also manages over $350 million in assets with a small advisory team and discloses that some representatives are independently licensed insurance agents who may offer commissionable products, a potential conflict noted in the Brochure.
Client services
Expertise
Fee options
Fixed fees range from $1,500 to $50,000
$250,000 - $500,000: 1.20% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $3,000,000: 0.80% $3,000,001 - $4,000,000: 0.70% $4,000,001 - $6,000,000: 0.60% $6,000,001 - $12,000,000: 0.50% Above $12,000,000+: Negotiable
$150-$350 per hour
Account minimum: $250,000 Minimum fee: $3,000 per year per household Fee-only: Hourly fees range from $150-$350 per hour; Fixed fees range from $1,500 to $50,000, negotiated based on scope and complexity
Main office location
Williams Financial Group
2616 A Dauphin Street
Mobile AL 36606, United States
Number of offices
2
Most active in
Alabama · Florida · Georgia · Louisiana · Michigan · Mississippi · North Carolina · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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