user avatar

Matt Williams

Advisor at Williams Financial Group

Updated today
Williams Financial Group logo

Firm

Williams Financial Group

Location

Mobile, AL 36606

Credentials

Series 63, Series 65

Industry experience

19 years

About

Matt Williams is a financial advisor at Williams Financial Group with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Aptus Capital Advisors, Eagle Strategies, NYLIFE Securities, and New York Life Insurance Company. Outside of his advisory work, he serves as a director of the Legacy Foundation at Cottage Hills Baptist Church. Williams Financial Group serves individual investors, including high-net-worth households, as well as small businesses, trusts, and estates. The firm offers portfolio management and financial planning services, employing both discretionary and non-discretionary strategies that utilize equities, ETFs, bonds, options, and model portfolios.

Client services

Based on Williams Financial Group

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Williams Financial Group

Business succession planning Charitable giving & philanthropy Divorce financial planning

Fee options

Fixed

Fixed fees range from $1,500 to $50,000

Percentage

$250,000 - $500,000: 1.20% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $3,000,000: 0.80% $3,000,001 - $4,000,000: 0.70% $4,000,001 - $6,000,000: 0.60% $6,000,001 - $12,000,000: 0.50% Above $12,000,000+: Negotiable

Project-based

$150-$350 per hour

Other

Account minimum: $250,000 Minimum fee: $3,000 per year per household Fee-only: Hourly fees range from $150-$350 per hour; Fixed fees range from $1,500 to $50,000, negotiated based on scope and complexity

Location

2616 A Dauphin Street

Mobile, AL 36606

Most active in

Alabama · Louisiana · Texas

Work history

Williams Financial Group

2020 - Present (6 years)

Aptus Capital Advisors, LLC

2019 - 2020 (1 year)

Eagle Strategies (NY Life)

2009 - 2019 (10 years)

NYLIFE Securities

2006 - 2019 (13 years)

New York Life Ins Co

2006 - 2019 (13 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Cleveland G

CFP®, Series 65

Daphne, AL

Gantt Financial Advisors, LLC

General retirement planning Social Security optimization Cash flow / budgeting
user avatar

Celia B

CFP®, Series 63

Mobile, AL

Celia Mann Baehr, CFP

Annuities
user avatar

John B

CFP®, ChFC®, Series 63

Fairhope, AL

Atlantes Financial Advisors

Passive / index investing Active portfolio management Life insurance needs analysis Long-term care insurance Disability insurance

Chris A

CFP®

Fairhope, AL

Equip Financial Partners

Hi! Thanks for taking a minute or two to read my bio. I formed Equip Financial Partners after over a decade working in wealth management. I realized there is a common theme in the industry. Many advisors say they work with business owners, but what they really mean is that they're ready to swoop in during the last year or two before the owner is ready to sell so they can capture and manage the assets. I prefer to be along for the ride. Most advisors don't do this because there's "no money to manage." I've built my services to focus on the issues that are unique and important to business owners. I understand the business is "the investment." It's also going to have better returns than just about anything you'll find in the stock market. I help owners: • minimize taxes • create an exit strategy • know their "walk-away number" • focus on building transferable value • protect their business value • protect their family and their wealth However, there's a problem that is often faced that prevents owners from handling these matters--They don't understand their business's finances. They know what happened, but they can't look forward and predict what's coming up. Because of this, I've created Equip CFO which offers fractional CFO services. Between these two entities, we are able to handle just about any financial-related question or issue that arises for business owners. So, whether you're ready to sell, looking to grow, or just want to plan more efficiently, we're here to help. Thanks again for reading! I look forward to connecting.

Business Financial Management Business ownership considerations Family Business Founder/Business Owner Executive Approaching retirement Retired
user avatar

John C

Series 63, Series 65

Mobile, AL

Kairos Asset Advisory, LLC

Active portfolio management Private / alternative investments Options & derivatives strategies Real estate investing
user avatar

Nathan L

Series 65

Fairhope, AL

STM Asset Management LLC

Wealth management Retirement plans for business owners (SEP, solo 401k)
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")