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Whalen Financial

Updated today

Client assets under management

$220,628,837

Clients

391

18% high-net worth

Advisors

5

of 10 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

78

High

Average account size

$564,268

About

Whalen Financial provides discretionary portfolio management and financial planning to individuals, high‑net‑worth clients, pension and profit‑sharing plans, charitable organizations, and corporate clients, managing about $223 million for roughly 391 clients with a five‑advisor team. Services include creation of individualized Investment Policy Statements, ongoing portfolio management, referral/selection of third‑party managers, and tools to manage held‑away retirement plan accounts.

The firm documents client goals and risk tolerances in an IPS and generally manages accounts under discretionary authority, applying fundamental analysis and modern portfolio theory across both long‑ and short‑term trading approaches with quarterly reviews and custodian statements. Whalen Financial integrates third‑party platforms into its process — including a connection to a held‑away account platform and participation in a model‑marketplace that offers Altruist‑generated and third‑party model portfolios and tax‑management tools — and may use those models when managing client accounts.

Noteworthy distinctions disclosed in the brochure include the firm’s use of hypothetical performance illustrations in its materials, an uncommon practice among peers that warrants review of underlying assumptions and methodology. The firm also discloses multiple outside business activities — commissionable insurance sales, a separate tax/accounting business, and a publishing venture — and states those relationships and any resulting conflicts are documented for clients; it also notes there is no account minimum for its services.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management Tax-loss harvesting College savings (529s, UTMA, etc.)

Fee options

Fixed

Fixed fee of $3,300 for financial planning plus annual $550 fee.

Percentage

$0 - $2,000,000: 1.20% $2,000,001 - $5,000,000: 1.00% $5,000,001 - $10,000,000: 0.5% $10,000,001+: 0.35%

Commissions

Adviser receives commissions from sale of investment products as insurance agent, but commissions are not primary source of compensation.

Main office location

Whalen Financial

7160 Rafael Rivera Way, Suite 220

Las Vegas NV 89113, United States

Number of offices

1

Most active in

Alabama · Arizona · California · Delaware · Florida · Hawaii · Kansas · Louisiana · Nebraska · Nevada · Oregon · Pennsylvania · Texas · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Andrew W

Series 63, Series 65

Las Vegas, NV

Whalen Financial

Andrew Whalen is a financial advisor with Whalen Financial in Las Vegas, NV, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has worked at firms including Purshe Kaplan Sterling Investments, LPL Financial LLC, and National Planning Corporation. Outside of advising, he is the author of a book titled *Confessions of a Wealth Manager*. Whalen Financial provides discretionary portfolio management and financial planning services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm manages approximately $192 million, using client-specific Investment Policy Statements and a combination of fundamental analysis and modern portfolio theory, implementing strategies through mutual funds, equities, fixed income, and ETFs.

Wealth management Tax-loss harvesting College savings (529s, UTMA, etc.)
user avatar

Vanessa M

Series 65

Las Vegas, NV

Whalen Financial

Vanessa Medina is a financial advisor at Whalen Financial in Las Vegas, NV, holding a Series 65 designation. She has experience in wealth management and financial services dating back to 2017, with prior roles at Cornerstone Wealth Management and Arista Wealth Management. Whalen Financial provides discretionary portfolio management and financial planning services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs client-specific Investment Policy Statements and combines fundamental analysis with modern portfolio theory to manage approximately $192 million in assets.

Wealth management Tax-loss harvesting College savings (529s, UTMA, etc.)
user avatar

Luke P

Series 65

Las Vegas, NV

Whalen Financial

Luke Perry is a financial advisor at Whalen Financial with a Series 65 designation and one year of industry experience. He has served in the U.S. Navy for over 20 years and has held academic roles at Claremont University and Pepperdine University. Whalen Financial provides discretionary portfolio management and financial planning to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm focuses on client-specific Investment Policy Statements and employs fundamental analysis and modern portfolio theory, utilizing mutual funds, equities, fixed income, and ETFs in its investment approach.

Wealth management Tax-loss harvesting College savings (529s, UTMA, etc.)
user avatar

Antonio R

Series 63, Series 66

Las Vegas, NV

Whalen Financial

Antonio Rios is a financial advisor at Whalen Financial with 28 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Purshe Kaplan Sterling Investments, Fidelity Investments, Lincoln Financial Services, RBC Capital Markets, Morgan Stanley Smith Barney, and Wells Fargo Advisors. Whalen Financial is a team-based firm managing approximately $192 million for individuals, pension plans, charitable organizations, and businesses. The firm provides discretionary portfolio management and financial planning, utilizing client-specific Investment Policy Statements and a combination of fundamental analysis and modern portfolio theory to guide investment decisions.

Wealth management Tax-loss harvesting College savings (529s, UTMA, etc.)
user avatar

Cristian S

Series 65

Las Vegas, NV

Whalen Financial

Cristian Sanabria is a Series 65-licensed advisor at Whalen Financial with two years of industry experience. Prior to joining Whalen Financial, he was involved with Rehab Directives LLC for six years. His responsibilities include administrative tasks such as scheduling, payroll, time corrections, and patient file management. Whalen Financial provides discretionary portfolio management and financial planning services to individuals, pension plans, charitable organizations, and businesses, managing approximately $192 million in assets. The firm’s investment approach is based on client-specific Investment Policy Statements and incorporates fundamental analysis and modern portfolio theory, utilizing various investment vehicles and discretionary trading authority.

Wealth management Tax-loss harvesting College savings (529s, UTMA, etc.)
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