TradeWinds, LLC logo

TradeWinds, LLC

Updated today

Client assets under management

$635,448,560

Clients

495

34% high-net worth

Advisors

10

of 12 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

50

Low

Average account size

$1,283,734

About

TradeWinds serves individual investors—including high‑net‑worth clients—as well as retirement plans, small businesses, and corporations, providing discretionary wealth management and comprehensive financial planning services. Financial planning is frequently bundled with ongoing investment management and the firm also advises on held‑away assets and employer‑sponsored plan accounts on a non‑discretionary basis when appropriate.

Portfolios are implemented through custom, proprietary strategies that typically combine individual equities, mutual funds, and ETFs, with TradeWinds exercising discretion over trading for most client accounts. The firm uses a range of analytical approaches (including charting, technical and fundamental analysis, cyclical analysis, and modern portfolio theory) and documents client suitability factors such as risk tolerance, liquidity needs, and time horizon before making allocation decisions.

TradeWinds’ brochure and materials reference third‑party ratings and advertised historical performance results, directing readers to its website (www.tradewinds.global) and its SEC adviser profile (CRD No. 316415) for additional information. Distinctive operational features include an employee profit‑interest ownership structure via TradeStone Holdings, explicit ERISA 3(21)/3(38) fiduciary services for retirement plans, and a recent, deliberate removal of Digital Assets from its offered services.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Fixed fees for financial planning services, typically waived for Wealth Management clients

Percentage

$0 - $50,000: 2.25% $50,001 - $3,000,000: 1.75% $3,000,001 - $10,000,000: 1.25% More than $10 million+: Negotiable

Project-based

Financial planning fees can be billed hourly when not included in asset management

Other

Fee-only: Fee-only basis; no commissions received by firm

Main office location

TradeWinds, LLC

4600 Marriott Dr., Suite 200

Raleigh NC 27612, United States

Number of offices

1

Most active in

Colorado · New Hampshire · New York · North Carolina · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Stephen R

Series 63, Series 65

Raleigh, NC

TradeWinds, LLC

Stephen Ross is a financial advisor at TradeWinds, LLC in Raleigh, NC, holding Series 63 and Series 65 designations with 43 years of industry experience. His prior roles include positions at Wells Fargo Clearing Services, LLC and Wells Fargo Advisors LLC. TradeWinds primarily serves individual investors, including high net worth clients, as well as small businesses and corporations, offering discretionary wealth management, financial planning, and portfolio management services. The firm employs a multi-advisor team and constructs custom strategies using a blend of equities, mutual funds, ETFs, and various analytical approaches, managing accounts mostly on a discretionary basis.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
user avatar

Tracey N

Series 63, Series 65

Raleigh, NC

TradeWinds, LLC

Tracey Nobles is a financial advisor with TradeWinds, LLC, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. Her prior roles include positions at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. TradeWinds primarily serves individual investors, including high net worth clients, as well as small businesses and corporations, providing discretionary wealth management, financial planning, and portfolio management services. The firm employs a multi-advisor team and constructs custom strategies using equities, mutual funds, and ETFs, combining various analytical approaches while generally managing accounts on a discretionary basis.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
user avatar

Todd S

Series 66

Raleigh, NC

TradeWinds, LLC

Todd Shand is a financial advisor at TradeWinds, LLC in Raleigh, NC, holding a Series 66 designation with 25 years of industry experience. His prior roles include positions at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. He is also the owner of Shand Wealth Management LLC, an investment-related registered investment adviser. TradeWinds primarily serves individual investors, including high net worth clients, as well as small businesses and corporations, offering discretionary wealth management, financial planning, and portfolio management services. The firm employs a multi-advisor team approach and constructs custom strategies using a combination of equities, mutual funds, ETFs, and various analytical methods.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
user avatar

Miller H

CFP®, Series 66

Raleigh, NC

TradeWinds, LLC

Miller Hoffman is a CFP® and holds a Series 66 license, with six years of industry experience. He has worked at TradeWinds, LLC since 2022, following roles at The Vanguard Group, Inc., the Federal Deposit Insurance Corporation, and Wells Fargo Advisors. TradeWinds, LLC serves individual investors, including high net worth clients, as well as small businesses and corporations, providing discretionary wealth management, financial planning, and portfolio management services. The firm employs a multi-advisor team and constructs custom investment strategies that incorporate equities, mutual funds, ETFs, and combines fundamental, technical, cyclical, and modern portfolio theory analyses.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
user avatar

Emma S

Series 66

Raleigh, NC

TradeWinds, LLC

Emma Schneider is a financial advisor at TradeWinds, LLC in Raleigh, NC, holding a Series 66 designation with one year of industry experience. Prior to joining TradeWinds, she worked at Morgan Stanley and has experience in education with Wake County Public Schools. TradeWinds primarily serves individual investors, including high net worth clients, as well as small businesses and corporations, providing discretionary wealth management, financial planning, and portfolio management services through a multi-advisor team. The firm uses custom strategies combining equities, mutual funds, and ETFs, applying various analytical methods while generally managing accounts on a discretionary basis.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
user avatar

Timothy W

CFP®, Series 63, Series 65

Raleigh, NC

TradeWinds, LLC

Timothy Whitney is a CFP® with 23 years of industry experience, currently serving as a financial advisor at TradeWinds, LLC since 2022. He previously worked at Wells Fargo Clearing Services, LLC and Wells Fargo Advisors LLC. Outside of advising, Whitney is a finance committee chair for the WakeMed Foundation and lectures on financial fraud and manipulation. He is also the author of a book titled *To End All Series - I, Lucifer*. TradeWinds primarily serves individual investors, including high net worth clients, as well as small businesses and corporations, offering discretionary wealth management, financial planning, and portfolio management services. The firm employs custom strategies combining equities, mutual funds, and ETFs, using a mix of fundamental, technical, cyclical, and modern portfolio theory analyses.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
user avatar

Stephanie W

CFP®, Series 66

Raleigh, NC

TradeWinds, LLC

Stephanie Williams is a CFP® with 19 years of industry experience. She is currently with TradeWinds, LLC, where she has worked since 2021. Prior to that, she held positions at Wells Fargo Clearing and Wells Fargo Advisors LLC. TradeWinds primarily serves individual investors, including high net worth clients, as well as small businesses and corporations, offering discretionary wealth management, financial planning, and portfolio management services. The firm uses custom strategies combining equities, mutual funds, and ETFs, and applies various analytical approaches while generally managing accounts on a discretionary basis.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
user avatar

James B

Series 63, Series 66

Raleigh, NC

TradeWinds, LLC

James Bowie is a financial advisor with TradeWinds, LLC in Raleigh, NC, holding Series 63 and Series 66 licenses and having two years of industry experience. His prior roles include positions at Fidelity Investments and Captrust. Bowie has also been involved with youth organizations such as Raleigh Younglife and Wake County YoungLife. TradeWinds primarily serves individual investors, high net worth clients, small businesses, and corporations, providing discretionary wealth management, financial planning, and portfolio management. The firm employs a multi-advisor team approach and constructs custom strategies combining equities, mutual funds, and ETFs using a variety of analytical methods.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
user avatar

Martin B

Series 63, Series 65

Raleigh, NC

TradeWinds, LLC

Martin Boney is a financial advisor at TradeWinds, LLC with 34 years of industry experience. He holds Series 63 and Series 65 designations and has previously worked at Wells Fargo Advisors and Wells Fargo Clearing. Outside of his advisory role, he is involved with the Mary Lynn Richardson Fund, a private family foundation, and serves as a director for the Richardson Corporation family trust company. TradeWinds primarily serves individual investors, including high net worth clients, as well as small businesses and corporations, offering discretionary wealth management, financial planning, and portfolio management services. The firm employs a multi-advisor team approach and constructs custom strategies that combine various investment analyses while generally managing accounts on a discretionary basis.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
user avatar

Ralston T

Series 66

Raleigh, NC

TradeWinds, LLC

Ralston Turner is a financial advisor at TradeWinds, LLC in Raleigh, NC, holding a Series 66 designation with seven years of industry experience. Prior to joining TradeWinds in 2026, he worked at Morgan Stanley Private Bank, Morgan Stanley Smith Barney, Bank of America, and Merrill. Outside of his advisory role, he is a sole proprietor of a real estate business. TradeWinds primarily serves individual investors, including high net worth clients, as well as small businesses and corporations, offering discretionary wealth management, financial planning, and portfolio management services. The firm employs custom investment strategies that combine equities, mutual funds, and ETFs using a mix of fundamental, technical, cyclical, and modern portfolio theory analyses.

College savings (529s, UTMA, etc.) Life insurance needs analysis Annuities Founder/Business Owner Retired
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