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The Financial Planning Co.

Updated today

Client assets under management

$28,923,000

Clients

91

7% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

46

Typical

Average account size

$317,835

About

The Financial Planning Co. serves mainly individual clients, including high‑net‑worth households, and also works with employer plan sponsors and other business or institutional clients. The firm provides discretionary portfolio management, comprehensive financial planning (one‑time and ongoing retainer models), employee benefit plan advisory, and educational speaking engagements.

The firm’s investment approach emphasizes passive portfolio construction using low‑cost index mutual funds and ETFs guided by client‑specific investment policy statements, with discretionary rebalancing and the option to recommend outside managers when appropriate. It relies on digital custodial and execution platforms (including Betterment Institutional and Altruist/Apex) and describes passive management as its primary method while acknowledging it may employ active strategies in certain scenarios.

Distinctive features disclosed in the brochure include its small, supported structure (two advisors, roughly $29 million in AUM across about 91 clients) and the principal’s significant outside W‑2 employment at a large corporation (reported as taking approximately 60% of weekly hours), which may affect advisor availability. The firm also highlights ongoing retainer‑based comprehensive planning and employee benefit plan services, does not offer performance‑based or wrap‑fee programs, and generally relies on custodian statements rather than producing its own written investment reports for managed accounts.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance

Occupation focus

Executive Founder/Business Owner

Demographic focus

Mid-Career Professionals

Fee options

Fixed

Flat-fee financial planning: Up to $1,250 upfront plus up to $6,250 in arrears

Percentage

Under $100,000 - $100,000: 1.10% $100,000 - $750,000: 1.00% Over $750,000+: 0.55%

Project-based

Hourly fee up to $305/hour for comprehensive financial planning (closed to new clients)

Other

Account minimum: $250,000 per household Fee-only: Flat-fee financial planning: Up to $1,250 upfront plus up to $6,250 in arrears; Hourly fee up to $305/hour (closed to new clients)

Main office location

The Financial Planning Co.

Waconia MN, United States

Number of offices

1

Most active in

Minnesota · North Carolina

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Luke D

CFP®

Waconia, MN

The Financial Planning Co.

The Financial Planning Co. exists to improve financial lives. We commonly work with people with retirement planning, notably investment management and income planning. Whether through finding previously unknown opportunities for clients or figuring out how much is enough for those who’re ready to step away or establishing financial ground rules for increasing the odds of success, FPC works hand-in-hand with clients on their way to financial independence. We believe that plans rarely work but planning does. Luke DeBoer has a long history of guiding individuals, families, and corporations in multiple facets of financial planning, including investing, retirement planning, insurance, & employer benefits consulting. To support these efforts, Luke is a CERTIFIED FINANCIAL PLANNER™ professional, completed the Certified Benefits Professional program, and holds an MBA with a concentration in Tax from the Carlson School of Management at the University of Minnesota. His professional career includes time at Fidelity Investments as a consultant, leading the financial wellbeing efforts for Delta Air Lines and for UnitedHealth Group, and as a Sr. Relationship Manager at Optum Bank, specializing in HSA’s and their relationship with retirement savings. Luke is married to Gina DeBoer and they have 5 children (Isabella, Veda, Judah, Lucia, Amelia), ages 6-15. They are members at Oakwood Community Church in Waconia. Luke also serves as a Board Member and the Treasurer of the Waconia public school district. Luke is a native Minnesotan, having grown up in the Elk River area.

General retirement planning Social Security optimization Executive Founder/Business Owner Baby Boomers (Born 1946-1964)
user avatar

Andrew K

Series 65

Waconia, MN

The Financial Planning Co.

Andrew Kalenberg is a financial advisor at The Financial Planning Co. with three years of industry experience. He holds a Series 65 designation and has a background in accounting and electrical services, currently serving as Controller of Central Counties Cooperative. The Financial Planning Co. primarily serves individual clients, including high-net-worth households, as well as employer plan sponsors and institutional clients. The firm focuses on passive portfolio management using low-cost index funds and ETFs, complemented by discretionary rebalancing and occasional active strategies.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance Executive Founder/Business Owner Mid-Career Professionals
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