The Advisory Firm
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$113,940,000
Total clients
118
29% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
118
Average account size
$965,593
About
The Advisory Firm provides discretionary investment management, financial planning, and tax preparation services to individuals, high‑net‑worth clients, trusts and estates. It offers structured planning packages (Prime and Retirement Focused), standalone plan updates, tax preparation delivered by a supervised Enrolled Agent, and a bundled Wealth 360° program that combines investment management, planning and tax services for clients with $400,000 or more in managed assets.
The firm implements a strategic asset allocation approach, typically using ETFs and fixed‑income instruments to construct model portfolios aligned with each client’s risk tolerance and time horizon. Portfolio decisions also incorporate technical analysis techniques and, when appropriate, limited use of options on index ETFs as part of positioning or risk management.
As a single‑advisor practice, the firm manages approximately $113.9 million for about 118 clients, and explicitly integrates tax preparation into its advisory offerings—an arrangement less common among solo independent advisers. The firm’s principal holds multiple professional credentials (CFP, CFA, CMT, and Enrolled Agent), the adviser does not generally vote client proxies, and the brochure notes that portfolio reporting is not typically provided, which may affect how clients receive ongoing account information.
Client services
Financial planning
Portfolio management
Tax preparation services
Expertise
Retirement income strategy
Social Security optimization
Medicare planning
General tax planning
Options & derivatives strategies
Demographic focus
Mid-Career Professionals
Approaching retirement
Fee options
Financial planning fees range from $1,500 to $3,500; plan update fees $875 to $1,750; tax preparation fees $875 to $2,500; ongoing plan update and tax prep retainer $2,000 to $5,000
$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.80% $2,000,001+: 0.60%
Not specifically stated; SEC Form ADV Part 1 reports hourly charges
Account minimum: $400,000
Main office location
The Advisory Firm
12600 Deerfield Parkway, Suite 100
Alpharetta GA 30004, United States
Number of offices
1
Most active in
The Advisory Firm has reported serving >5 clients in these states in the last 12 months.
Georgia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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