Sunrise Financial Services LLC

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Client assets under management

$151,248,727

Clients

271

11% high-net worth

Advisors

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

High

Average account size

$558,113

About

Sunrise Financial Services LLC provides discretionary and non‑discretionary portfolio management and financial planning primarily for individual and high‑net‑worth clients, offering full financial plans and hourly consultations in addition to ongoing asset management. The firm reports roughly $137.6 million in assets under management across about 258 client accounts and delivers investment services via third‑party platforms, including AE Wealth Management and American Funds Service Company.

Investment decisions are rooted in Modern Portfolio Theory and implemented through five risk‑adjusted model portfolios plus an income model, using quantitative tools from Nitrogen and Morningstar to assign Risk Numbers, calculate Nitrogen GPA, and model six‑month ranges for holdings. Sunrise uses these model outputs to set asset allocation and monitoring, conducts periodic account reviews, and offers both firm‑managed models and platform‑specific mutual‑fund‑only solutions.

A notable distinction is that the firm’s principal is also a licensed insurance agent and a registered broker‑dealer representative; representatives may sell insurance and brokerage products and receive separate commissions, a conflict the firm discloses and says it mitigates through disclosures and fiduciary procedures. The brochure also discloses that the firm requires the use of a specified custodian (Fidelity), does not vote client proxies, and recently added an American Funds‑only advisory program.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management General retirement planning Tax-loss harvesting Charitable giving tax strategies Cash flow / budgeting

Fee options

Fixed

Fixed fees for financial planning based on complexity and unique client needs; fees are estimated prior to planning

Percentage

$0 - $1,000,000: 1.20% annually $1,000,000.01+: 1.0% annually $0 - $499,999: 1.00% annually $500,000 - $1,999,999: 0.85% annually $2,000,000 - $4,999,999: 0.50% annually $5,000,000+: 0.35% annually

Commissions

Commission-based compensation from sale of securities and insurance products by representatives, separate from advisory fees

Project-based

$250 per hour for financial planning and hourly consultation services

Other

Fee-only: $250 per hour for financial planning and hourly consultation services

Main office location

Sunrise Financial Services LLC

431 Sw Ambaum Blvd

Burien WA 98166, United States

Number of offices

Most active in

Texas · Washington

Disclosures

Business activities & affiliations

Is active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Is not active or affiliated with:

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Facebook Instagram 206-420-8520

Advisors at this firm

Shelly M

Series 63, Series 65

Burien, WA

Sunrise Financial Services LLC

Shelly Maas is a financial advisor at Sunrise Financial Services LLC with 28 years of industry experience. She holds Series 63 and Series 65 licenses and has held positions at firms including Merrill Lynch and Madison Avenue Securities. Sunrise Financial Services LLC provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm employs a Modern Portfolio Theory-based investment approach using risk-adjusted model portfolios and quantitative tools to guide asset allocation and account monitoring.

Wealth management General retirement planning Tax-loss harvesting Charitable giving tax strategies Cash flow / budgeting

Janice H

Series 66

Burien, WA

Sunrise Financial Services LLC

Janice Hammond is a financial advisor at Sunrise Financial Services LLC with 17 years of industry experience. She holds the Series 66 designation and has worked at firms including Madison Avenue Securities LLC and Questar Asset Management. Outside of her advisory role, she owns JJH Business Development Corp, a marketing company. Sunrise Financial Services LLC provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm applies Modern Portfolio Theory through risk-adjusted model portfolios and uses quantitative tools for asset allocation and monitoring.

Wealth management General retirement planning Tax-loss harvesting Charitable giving tax strategies Cash flow / budgeting

Jason H

Series 63, Series 65

Burien, WA

Sunrise Financial Services LLC

Jason Houghton is a financial advisor at Sunrise Financial Services LLC with Series 63 and Series 65 licenses. He has been with Sunrise Financial Services since 2022 and previously worked at Sunrun Inc. and Fortune Poker. Sunrise Financial Services LLC provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm uses Modern Portfolio Theory and quantitative tools to guide investment decisions, managing approximately $137.6 million in assets across 258 client accounts.

Wealth management General retirement planning Tax-loss harvesting Charitable giving tax strategies Cash flow / budgeting

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