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Shelly Maas

Advisor at Sunrise Financial Services LLC

Updated today

Location

Burien, WA 98166

Credentials

Series 63, Series 65

Industry experience

28 years

About

Shelly Maas is a financial advisor at Sunrise Financial Services LLC with 28 years of industry experience. She holds Series 63 and Series 65 licenses and has held positions at firms including Merrill Lynch and Madison Avenue Securities. Sunrise Financial Services LLC provides discretionary and non-discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm employs a Modern Portfolio Theory-based investment approach using risk-adjusted model portfolios and quantitative tools to guide asset allocation and account monitoring.

Client services

Based on Sunrise Financial Services LLC

Financial planning Portfolio management Selection of other advisers

Expertise

Based on Sunrise Financial Services LLC

Wealth management General retirement planning Tax-loss harvesting Charitable giving tax strategies Cash flow / budgeting

Fee options

Fixed

Fixed fees for financial planning based on complexity and unique client needs; fees are estimated prior to planning

Percentage

$0 - $1,000,000: 1.20% annually $1,000,000.01+: 1.0% annually $0 - $499,999: 1.00% annually $500,000 - $1,999,999: 0.85% annually $2,000,000 - $4,999,999: 0.50% annually $5,000,000+: 0.35% annually

Commissions

Commission-based compensation from sale of securities and insurance products by representatives, separate from advisory fees

Project-based

$250 per hour for financial planning and hourly consultation services

Other

Fee-only: $250 per hour for financial planning and hourly consultation services

Location

431 Sw Ambaum Blvd

Burien, WA 98166

Most active in

Texas · Washington

Work history

Sunrise Financial Services LLC

2024 - Present (2 years)

Madison Avenue Securities, LLC

2022 - Present (4 years)

Sunrise Financial Services LLC

2022 - Present (4 years)

Madison Avenue Securities, LLC

2022 - 2024 (2 years)

Empower Advisory Group

2021 - 2022 (1 year)

GWFS Equities, INC

2021 - 2022 (1 year)

Unemployed

2021 - 2021 (1 year)

Merrill

2012 - 2021 (9 years)

Merrill

2012 - 2021 (9 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Gelly L

Series 63, Series 65, Series 7

Seattle, WA

AllianceBernstein L.P.

Beyond the numbers, my work is about stewardship. I’ll be here for the moments that change everything. With Bernstein's experts alongside me, we’ll simplify decisions and create a plan that manages what you’ve built and evolves with your life. My time with the Seattle Seahawks organization left me with a simple standard that still guides how I show up: “Always Compete.” For me, that means treating a client’s goals like they’re my own—preparing relentlessly, getting the details right, anticipating issues early and following through until the job is done. I joined Bernstein because I wanted to serve clients from a place where excellence is the baseline and where the work is as human as it is analytical. I’m wired to ask, “Is this the optimal move?” Bernstein’s depth of thinking, team-based approach and commitment to long-term relationships aligned with how I naturally serve—consistently thoughtful, tenacious, and deeply client‑centric. I’m also drawn to roles where you’re trusted to represent something bigger than yourself, whether it’s community-facing work with the Seahawks or now as an advisor. That responsibility keeps me grounded; it’s about earning trust, protecting what clients have built and helping them make confident decisions at the moments that matter most. Some of my earliest perspective on resilience and resourcefulness came from my family’s roots in the Philippines. Growing up, I heard stories of making do with very little, even hand‑pumping water from a ground well in my parents’ village just to cook or bathe. That upbringing didn’t just teach gratitude, it also emphasized responsibility. It shaped my values early: don’t take opportunities for granted, do what you say you’ll do, and use success to take care of people. Having built a company myself, I understand the pressure experienced by entrepreneurs, who are constantly weighing risks, trade-offs and responsibilities. That background helps me empathize with business owners, executives and families who balance opportunity with complexity. And I know how freeing it is to move forward with clarity from a set of optimal decisions, especially for founders, athletes and entertainers contemplating a “second act.”

Wealth management Cross-border & expatriate issues Real estate investing General retirement planning Concentrated stock management Financial Professional FIRE (Financial Independence Retire Early) Established Professionals Approaching retirement Female Executives Women Business Owners
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Kathleen G

Series 63, Series 66

Bainbridge Island, WA

Gallagher Capital Corp.

Kathleen Gallagher is the sole advisor at Gallagher Capital Corp., an independent firm based in Bainbridge Island, WA. She holds Series 63 and Series 66 licenses and has 22 years of industry experience, having led Gallagher Capital Corp. since 2004. Gallagher Capital Corp. specializes in discretionary fixed-income portfolio management for high-net-worth individuals, trusts, and retirement accounts, focusing on income generation and capital preservation. The firm employs an active, risk-aware investment approach with an emphasis on holding bonds to maturity and uses independent credit research to guide investment selection.

Active portfolio management Income planning General retirement planning
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Alvin W

CFP®, Series 63, Series 65, Series 66

Kent, WA

APEX Tax & Financial Planning

Alvin Wolcott is a CFP® with 11 years of industry experience, currently serving as the sole advisor at APEX Tax & Financial Planning in Kent, WA. He previously worked at Pacific Portfolio Consulting, LLC and Synergy Asset Management LLC. Alvin is also the owner of a CPA firm, Apex Tax & Financial Solutions, which he manages alongside his advisory work. APEX Tax & Financial Planning provides personalized financial planning and investment advisory services to individuals, business owners, and trusts. The firm employs a written Investment Policy Statement, combining active and passive strategies with a tax-aware planning process, and offers both discretionary and non-discretionary management options.

General tax planning Wealth management Tax-loss harvesting Passive / index investing Founder/Business Owner
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Steven K

CFA®, Series 63

Seattle, WA

Informed Investors Group

Steven Koenig is a CFA® charterholder based in Seattle, WA, with five years of industry experience. He has been with Informed Investors Group since 1992. Informed Investors Group is an independent firm that provides discretionary investment management primarily for high-net-worth individuals and related family accounts. The firm employs a buy-and-hold, lower-turnover equity strategy with a co-advisory arrangement for selecting growth stocks, and it offers customized socially responsible investment screening alongside access to specialized fixed-income opportunities.

ESG / Sustainable investing Active portfolio management Tax-loss harvesting
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Shamus M

CFA®

Seattle, WA

Red Haven Advisors, LLC

Shamus Mc Carthy is a CFA charterholder and the sole advisor at Red Haven Advisors, LLC, with six years of industry experience. He has held roles at several companies including Nordstrom, Inc., where he currently manages financial planning and analysis, as well as positions at Pathlabs Inc., Dutch Bros Coffee, Rad Power Bikes, Starbucks Coffee Company, Vulcan, Inc., and T-Mobile. Red Haven Advisors serves individual and high-net-worth clients through fee-based investment advisory and discretionary portfolio management, offering custom tactical allocation strategies that include options and active management tailored to client risk profiles. The firm manages approximately $2.68 million in discretionary assets across a small client base.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting General tax planning
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Robert U

Series 65

Seattle, WA

Robert A. Underhill P.C.

Concentrated stock management
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