StraightLine

StraightLine serves individual investors and employer-sponsored retirement plan sponsors, offering discretionary investment management, standalone and integrated financial planning, discretionary cash management, and retirement-plan education and communication services. The firm operates as a fee-only fiduciary and, per its disclosures, manages roughly $1.17 billion in client assets while serving more than 2,300 client relationships.

Investment work rests on proprietary model portfolios and a research-driven process that draws on charting, cyclical, fundamental, quantitative, and technical analyses and implements allocations primarily through mutual funds and ETFs using both long- and short-term trading. StraightLine provides both discretionary and non-discretionary options, may engage sub-advisers for specialized strategies, and communicates account updates and market information at least quarterly.

Several features in the brochure distinguish StraightLine from many peers: the firm’s client roster implies a high client-to-advisor ratio (over 200 clients per advisor), it emphasizes ongoing participant education for plan sponsors (in-person group meetings, one-on-one sessions, webinars, and newsletters), and it discloses ancillary activities that can create conflicts of interest — specifically, operation as a licensed insurance agency that can receive commissions and minority ownership by investing employees in a financial‑wellness platform the firm may use with clients.