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Robert Rickey

Advisor at StraightLine

Updated today
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Firm

StraightLine

Location

Massapequa Park, NY

Credentials

CFP®, Series 63

Industry experience

31 years

About

Robert Rickey is a CFP® with 31 years of industry experience, currently serving at StraightLine. He previously worked for TIAA-Cref Individual & Institutional Services for 25 years and has been involved with TruNor Consulting & Coaching Services. Mr. Rickey is an investor and advisory board member for Financial Wellness Labs, a financial wellness company providing digital tools and coaching, and also serves on the advisory board of CIO Group, a registered investment adviser using proprietary analytics and AI for family office portfolios. StraightLine serves individual investors, retirement-plan sponsors, small businesses, and institutional clients with investment management, financial planning, and participant education services. The firm uses proprietary model portfolios and an internal research team to guide investment decisions, combining traditional advisory services with licensed insurance activities.

Client services

Based on StraightLine

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops Consultations

Expertise

Based on StraightLine

General retirement planning Active portfolio management

Fee options

Fixed

Non-discretionary portfolio allocation service: $3,600 annually billed quarterly; Financial Planning standalone service: $2,400 to $4,800 annually.

Percentage

$0 - $1,500,000: 0.90% $1,500,001 - $3,000,000: 0.75% $3,000,001 - $6,000,000: 0.60% $6,000,001+: 0.45%

Commissions

Commission-based compensation received from insurance products sold to clients.

Other

Fee-only: Fee-only adviser; fees are flat fees or percentage of AUM; no commissions except for insurance products sold separately.

Location

Massapequa Park, NY

Most active in

Michigan · New York

Work history

Straightline Group LLC

2023 - Present (3 years)

TruNor Consulting & Coaching Services

2023 - 2025 (2 years)

Straightline Group LLC

2022 - 2023 (1 year)

TIAA-CREF

1997 - 2022 (25 years)

Tiaa

1997 - 2022 (25 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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