Split Rock Private Trading and Wealth Management LLC

Split Rock Private Trading and Wealth Management LLC provides ongoing portfolio management to individuals, high‑net‑worth clients and pension plans through separately managed accounts and written Investment Policy Statements. The firm also serves as manager to the North Shore Equity Rotation ETF (ticker: KOOL) and makes a model portfolio available on the Interactive Advisors platform.

Split Rock typically manages client accounts on a discretionary basis, building portfolios to match each client’s goals, risk tolerance and time horizon and conducting ongoing monitoring and rebalancing. Its investment process draws on charting, technical, fundamental and cyclical analysis and employs both long‑ and short‑term trading, including occasional use of derivatives, margin and short sales.

What is distinctive about Split Rock compared with many peer team firms is its role as an investment company manager: it launched and manages a listed ETF (KOOL) and may include that fund in client portfolios, and it also licenses a model on a third‑party platform. Those arrangements create potential conflicts of interest — acknowledged in the brochure — that the firm says are addressed through its fiduciary obligations and oversight by its compliance officer.