SoFi Wealth LLC

SoFi Wealth LLC provides automated investment management (a robo-investing program), a digital advice tool for selecting 529 college-savings plans, and limited-scope financial planning sessions to a broad base of individual investors, including both non-high-net-worth and high-net-worth clients. Services are delivered primarily through its website and mobile application, with supplemental phone and virtual meetings with credentialed planners.

The firm manages client accounts on a discretionary basis using model portfolios made up primarily of mutual funds and ETFs and offers three distinct portfolio options (Classic, Classic + Alternatives, and Sustainable Investing) with automated monitoring and rebalancing. Portfolio construction and ongoing changes are overseen by an internal Investment Committee that relies substantially on third‑party research and the Aladdin® platform, and the models may include both third‑party and SoFi‑branded ETFs.

SoFi Wealth is unusual among investment managers in serving a very large retail client base relative to its number of advisors and in operating its robo program as a wrap fee offering while being closely integrated with a broader financial services group. Those affiliations — including an affiliated broker‑dealer and clearing relationship, a bank and insurance affiliate, revenue-generating activities such as payment‑for‑order‑flow and securities lending, and prior SEC scrutiny related to a transition into SoFi‑branded ETFs — are prominent operational features that can give rise to conflicts of interest not typical at many peers.