SB Advisory, LLC

SB Advisory, LLC provides investment advisory and financial planning services to individuals, high‑net‑worth clients, and businesses, offering portfolio management, retirement‑plan advice, and both comprehensive and limited financial planning. The firm also offers access to third‑party manager programs (AssetMark, Brinker, EQIS) and an Advisor Choice program that places client assets with outside managers when appropriate.

The brochure describes a range of investment approaches, including asset allocation using mutual funds and ETFs and selective investment in financially strong, undervalued individual stocks, using fundamental, technical, and qualitative analysis. It also notes that the firm manages the large majority of its reported assets on a non‑discretionary basis (the brochure lists $21,613,914 as discretionary and $376,266,884 as non‑discretionary) and relies on third‑party managers and model portfolios for many client accounts.

Compared with many multi‑team peers, SB Advisory’s disclosure practices and affiliations are noteworthy: the firm filed an amended Brochure (dated January 30, 2026) reporting a change in its Chief Compliance Officer and discloses relationships with its parent IFS Group and affiliated broker‑dealer San Blas Securities, which can receive markups, revenue sharing, and commission compensation. The brochure also discloses that investment adviser representatives may receive commissions and insurance compensation and that the firm uses testimonials in its advertising, details that can affect conflicts of interest and client choice of implementation.