ROCKEFELLER FINANCIAL Llc logo

ROCKEFELLER FINANCIAL Llc

Updated today

Total assets under management

$70,030,224,514

Total clients

34,011

37% high-net worth

Total advisors

748

of 824 employees

Firm size

Enterprise

51-2,000 advisors or $10B+ in AUM

Average clients per advisor

45

Average account size

$2,059,046

About

Rockefeller Financial LLC serves ultra‑high and high‑net‑worth individuals, families, family offices, charities, corporations and retirement plans, delivering wealth management, financial planning, discretionary and non‑discretionary portfolio management, and retirement plan consulting. The firm is an SEC‑registered investment adviser and a registered broker‑dealer and offers integrated services through affiliated trust and insurance entities as well as brokerage and placement capabilities.

Clients work with a designated Private Advisor who helps define goals, establishes asset‑allocation frameworks, and implements strategies using in‑house and third‑party managers, sub‑advisory relationships, separately managed account options and a wrap‑fee advisory program. Rockefeller Financial also provides access to alternative and private investments (including acting as a placement agent and using access‑fund structures) and retirement participant managed accounts, while documenting due diligence and supervisory processes for manager selection and client reporting.

What distinguishes Rockefeller Financial among large enterprise firms is its recapitalized ownership structure with significant institutional minority owners (including large investment firms), its active role as distributor and placement agent for private funds and access vehicles, and the firm’s integration of wealth, trust, and insurance capabilities under the Rockefeller Global Family Office platform. These features create additional revenue relationships and potential conflicts — the brochure discloses placement, distribution and revenue‑sharing arrangements and describes policies and oversight intended to mitigate those conflicts.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Fee options

Fixed

Financial Planning Services fees include flat dollar fees (one-time or annual, specific amounts not stated)

Project-based

Financial Planning Services fees can include hourly rates (specific rates not stated)

Other

Minimum fee: Retirement Plan Services minimum annual fee of $5,000; no minimum fee for Non-Discretionary Investment Advisory and Consulting Services

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

ROCKEFELLER FINANCIAL Llc

45 Rockefeller Plaza, Floor 5

New York NY 10111, United States

Number of offices

65

Advisors at this firm

Rajiv D

Series 66

San Francisco, CA

ROCKEFELLER FINANCIAL Llc

Rajiv Dadlani is a Senior Financial Advisor and Portfolio Manager with Merrill Lynch Wealth Management. He joined Merrill Lynch in 2014 and brings over twenty years of experience in the financial services industry. In his role, Rajiv advises individuals, including entrepreneurs and executives, on net worth management by evaluating their assets and liabilities to develop appropriate balance sheets. He creates capital growth and preservation strategies tailored to clients’ taxable and tax-deferred portfolios through a range of investment vehicles such as equities, equity derivatives, bonds, ETFs, specialist funds, and alternative investments. Additionally, Rajiv provides customized hedging strategies for clients with concentrated stock exposure to enhance tax efficiency and collaborates with startup companies on setting up and structuring retirement plans. Before joining Merrill Lynch, Rajiv worked on investment banking transactions, including domestic and cross-border mergers and acquisitions, capital raising, and as a buy-side equity research analyst. He holds a bachelor’s degree in economics from the London School of Economics and Political Science and an MBA in finance from London Business School. Rajiv has also completed coursework in valuation and financial restructuring at Harvard Business School. He holds the Personal Investment Advisor (PIA) designation. Outside of his professional work, Rajiv's personal interests include skiing, swimming, tennis, and traveling. His approach centers on developing personalized financial strategies that consider clients’ risk tolerance, time horizon, and liquidity needs.

Concentrated stock management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner Executive
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Jordan A

Series 66

Hamilton, NJ

ROCKEFELLER FINANCIAL Llc

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Robyn P

Series 66

Dallas, TX

ROCKEFELLER FINANCIAL Llc

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Ray T

Series 66

Hamilton, NJ

ROCKEFELLER FINANCIAL Llc

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Sylvia H

Series 63

Dallas, TX

ROCKEFELLER FINANCIAL Llc

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Tory R

Series 63, Series 66

Charlotte, NC

ROCKEFELLER FINANCIAL Llc

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Christopher J

Series 63, Series 65

Sarasota, FL

ROCKEFELLER FINANCIAL Llc

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Kai H

Series 66

Wellington, FL

ROCKEFELLER FINANCIAL Llc

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Zachary S

Series 63, Series 65

Atlanta, GA

ROCKEFELLER FINANCIAL Llc

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Debra Y

Series 63

Dallas, TX

ROCKEFELLER FINANCIAL Llc

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Seth W

CFP®, Series 63

Charlotte, NC

ROCKEFELLER FINANCIAL Llc

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Crystal M

Series 65, Series 66

Los Angeles, CA

ROCKEFELLER FINANCIAL Llc

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Christopher H

CFP®, Series 63, Series 65

Boston, MA

ROCKEFELLER FINANCIAL Llc

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Robert N

CFP®, Series 66

Atlanta, GA

ROCKEFELLER FINANCIAL Llc

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Christopher B

Series 63, Series 65

Boca Raton, FL

ROCKEFELLER FINANCIAL Llc

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