Rock Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$1,413,378
Total clients
7
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
7
Average account size
$201,911
About
Rock Financial Planning provides discretionary investment management and a range of financial planning services — including project-based plans, hourly engagements, and an ongoing monthly planning service with a written annual service calendar. The firm reports approximately $938,802 in discretionary assets under management across six client relationships as of December 31, 2024, and serves individuals, high-net-worth clients, and small businesses.
The firm’s investment process is built around individualized investment policy statements and asset allocation targets, and it primarily implements passive portfolios using index mutual funds and ETFs while also employing fundamental and technical analysis. Rock Financial Planning requires discretionary trading authority for managed accounts, conducts quarterly account reviews, and relies on custodian statements and trade confirmations for client reporting rather than providing separate written investment reports.
Compared with many independent solo advisers, the firm’s very small scale — under $1 million in AUM and only a handful of clients — is notable, as is its operational practice of directing clients to specific custodians to receive management services. The brochure also discloses soft-dollar benefits from a third-party custodian relationship and potential use of a model marketplace (Altruist) to assign portfolios, while remaining a fee-only adviser and not accepting outside product commissions.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
Cash flow / budgeting
College savings (529s, UTMA, etc.)
Fee options
Fixed fee for project based financial planning ranging from $1,000 to $14,000, negotiable; ongoing financial planning with upfront fee up to $3,000 and monthly fees $150-$1,500
$0 - $1,000,000: 1.00% $1,000,001+: 0.75%
$325.00 per hour, negotiable
Account minimum: $100,000 Fee-only: Fixed fees ranging from $1,000 to $14,000 for project based financial planning; ongoing planning fees $150 to $1,500 per month plus upfront fee up to $3,000; hourly rate $325 per hour.
Main office location
Rock Financial Planning
Arvada CO, United States
Number of offices
1
Most active in
Rock Financial Planning has reported serving >5 clients in these states in the last 12 months.
Colorado
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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