Purple Dog Investments LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$51,583,034
Total clients
279
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
279
Average account size
$184,885
About
Purple Dog provides investment advisory and consulting services to individuals, including high-net-worth clients, managing assets through model portfolios offered on the Charles Schwab platform and investing primarily in mutual funds and exchange-traded funds. It also offers financial and tax planning as part of its consulting services and does not place client assets into wrap-fee programs.
The firm implements discretionary management using predefined model allocations—ranging from aggressive to conservative—to align portfolio exposures with each client’s objectives and risk tolerance, and clients receive custodial account statements at least quarterly. Clients may not impose restrictions that prevent being managed against the firm’s models, and custody and trade execution are directed through Charles Schwab.
Purple Dog is notable for serving an unusually large client base (about 279 clients) for a solo adviser, indicating a high client-to-advisor ratio and a model-driven service model. The firm is affiliated with Zebulon Tax Advisors, LLC, and its owner holds insurance licenses and serves as an adjunct professor, supporting integrated tax-consulting and insurance offerings alongside investment management.
Client services
Financial planning
Portfolio management
Expertise
General tax planning
Life insurance needs analysis
Long-term care insurance
Disability insurance
Fee options
Fixed rate for tax consulting services, negotiated with client
0% to 2%, negotiable based on client size and needs
$350 per hour for consulting services
Account minimum: No account minimum is required.
Main office location
Purple Dog Investments LLC
100 Morris Avenue, Suite 101
Springfield NJ 07081, United States
Number of offices
1
Most active in
Purple Dog Investments LLC has reported serving >5 clients in these states in the last 12 months.
New Jersey
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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