ProFocus Incorporated

ProFocus serves individual clients (including high-net-worth households), pension and profit-sharing plans, and business entities, providing fee-based investment advisory services, financial planning, and business management consulting. Like many peers, it delivers custom portfolio management on a percentage-of-AUM basis and can manage accounts on a discretionary or non-discretionary basis.

The firm’s investment approach emphasizes tactical asset allocation and fundamental analysis, using dividend-paying equities, ETFs, master limited partnerships, ADRs, debt instruments, and cash positions as potential hedges. ProFocus applies both long- and short-term strategies, may harvest gains or losses and adjust sector weightings, and reviews accounts at least annually or when client circumstances or market conditions change.

ProFocus is notable for engaging in co-investment and real estate syndication activities tied to properties owned by the firm’s principal; the brochure discloses these arrangements as potential conflicts and specifies that clients who invest in those projects are not charged ProFocus asset management fees for those holdings. The firm also offers discrete business-management services (including Form 5500 preparation and entity-structuring advice) billed separately at fixed fees, a service mix that is less common among similarly sized advisory firms.