Private Advisor Group, Llc logo

Private Advisor Group, Llc

Updated today

Total assets under management

$41,370,460,253

Total clients

135,585

17% high-net worth

Total advisors

742

of 746 employees

Firm size

Enterprise

51-2,000 advisors or $10B+ in AUM

Average clients per advisor

183

Average account size

$305,126

About

Private Advisor Group, LLC is an SEC‑registered advisory firm managing over $41 billion across more than 135,000 client relationships, serving individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, corporate and retirement plan clients. It offers discretionary and non‑discretionary portfolio management on both wrap and non‑wrap platforms, financial planning, retirement plan consulting, and access to third‑party asset management programs and separately managed account strategies such as WealthSuite (the WealthSuite wrap offering is closed to new clients).

The firm’s representatives gather client objectives and risk tolerances to recommend programs and portfolio managers — either the client’s IAR, a third‑party manager, or the firm’s WealthSuite committee — and employ methods including asset allocation, fundamental/technical/cyclical analysis and both long‑ and short‑term strategies. Private Advisor Group also supports held‑away account management through a technology arrangement with Pontera, provides access to TAMPs and model strategists (e.g., Fidelity, BlackRock, Goldman Sachs among those listed for WealthSuite), and routinely coordinates custody, execution and reporting through multiple custodians.

Private Advisor Group is notable among large enterprise advisers for the breadth of its industry affiliations and cross‑professional roles: it discloses an affiliated broker‑dealer (PAG Financial), an ownership stake tied to LPL CapitalPartners, an affiliated investment adviser and relationships involving a trust/banking provider, and a material number of IARs who also act as licensed attorneys, real‑estate brokers or bank employees. Those affiliations — together with extensive use of third‑party platforms (Pontera, SEI MAS, multiple TAMPs), related‑party referral arrangements, and past regulatory attention (an SEC enforcement matter in 2022 concerning mutual fund share‑class disclosures) — are distinguishing operational features that clients should review when comparing the firm to peers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops Solicitation/referral

Fee options

Fixed

Negotiable fixed or flat fees for specific services or time periods

Percentage

Negotiable up to 2.00% annually

Project-based

$150 to $400 per hour, negotiable

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Private Advisor Group, Llc

305 Madison Avenue

Morristown NJ 07960, United States

Number of offices

462

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