Advisors at this firm
Zachary H
CFP®, Series 65
Wauwatosa, WI
Perk Planning
Zachary Hidden is a CFP® with nine years of experience in financial advising. He is currently with Perk Planning, where he has worked since 2021, following prior roles at Plante Moran Financial Advisors and WipFli Hewins Investment Advisors. He holds a minority ownership in HCA Holdings LLC, a bookkeeping and consulting firm. Perk Planning provides financial planning and investment consultation to individuals, high-net-worth clients, and businesses, typically through hourly or fixed-fee projects rather than ongoing portfolio management. The firm follows a passive, long-term investment approach emphasizing strategic asset allocation, broad diversification, and periodic rebalancing, while maintaining a non-discretionary, fee-only advisory model.
Lisa A
CFP®, Series 63
Madison, WI
Perk Planning
Lisa Andrews is a CERTIFIED FINANCIAL PLANNER™ professional with 15 years of industry experience. She has worked at Modern Financial Planning Dba Perk Planning since 2012. Perk Planning provides financial planning and investment consultation to individuals, high-net-worth individuals, and businesses. The firm follows a passive, long-term investment approach focused on strategic asset allocation and broad diversification, delivering non-discretionary, fee-only advice without managing client assets.