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Perk Planning

Updated today

Client assets under management

$0

Clients

175

0% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

88

High

Average account size

$0

About

Perk Planning provides financial planning and investment consultation to individuals (including both non‑high‑net‑worth and high‑net‑worth clients) and to businesses, focusing on areas such as cash flow and budgeting, retirement and education planning, risk management, and estate planning. The firm delivers advice through discrete engagements documented by a client services agreement and does not offer ongoing custodial or continuous portfolio management services.

The firm follows a long-term, passive investment philosophy that emphasizes strategic asset allocation and periodic rebalancing, and it commonly recommends index mutual funds and ETFs as implementation options. Engagements are billed on an hourly or fixed‑fee basis and clients retain discretion over implementation decisions rather than placing assets under the firm’s discretionary management.

Notably, the firm periodically offers public financial education workshops—a service uncommon among peers—and operates as a fee‑only consultancy that does not manage client assets or charge percentage‑of‑AUM fees. Its small, two‑advisor structure and the presence of professionals with academic and consulting backgrounds align the practice toward consultative planning and client education rather than traditional asset‑management models.

Client services

Financial planning Educational seminars or workshops

Expertise

Cash flow / budgeting Debt management General retirement planning

Fee options

Fixed

Fixed fee of $1,500 per engagement for focused planning service, with $500 deposit

Project-based

Up to $420 per hour (Lisa Andrews), up to $340 per hour (Zach Hidden), billed in six-minute increments

Other

Fee-only: Hourly fees up to $420 per hour (Lisa Andrews), $340 per hour (Zach Hidden); Fixed fee $1,500 for focused planning service

Main office location

Perk Planning

25 West Main, Suite 500

Madison WI 53703, United States

Number of offices

1

Most active in

Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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