Zachary Hidden
Advisor at Perk Planning
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Perk Planning
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Wauwatosa, WI
Credentials
CFP®, Series 65
Industry experience
9 years
Zachary Hidden is a CFP® with nine years of experience in financial advising. He is currently with Perk Planning, where he has worked since 2021, following prior roles at Plante Moran Financial Advisors and WipFli Hewins Investment Advisors. He holds a minority ownership in HCA Holdings LLC, a bookkeeping and consulting firm. Perk Planning provides financial planning and investment consultation to individuals, high-net-worth clients, and businesses, typically through hourly or fixed-fee projects rather than ongoing portfolio management. The firm follows a passive, long-term investment approach emphasizing strategic asset allocation, broad diversification, and periodic rebalancing, while maintaining a non-discretionary, fee-only advisory model.
Fixed fee of $1,500 per engagement for focused planning service, with $500 deposit
Up to $420 per hour (Lisa Andrews), up to $340 per hour (Zach Hidden), billed in six-minute increments
Fee-only: Hourly fees up to $420 per hour (Lisa Andrews), $340 per hour (Zach Hidden); Fixed fee $1,500 for focused planning service
Wauwatosa, WI
Texas · Wisconsin
Perk Planning
2021 - Present (5 years)
Plante Moran Financial Advisors
2016 - 2021 (5 years)
WipFli Hewins Investment advisors
2015 - 2016 (1 year)
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Fund sponsor
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
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Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
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