PAX Financial Group

PAX Financial Group provides advisory services to individuals and high-net-worth clients, as well as small businesses, corporations and their retirement plans. The firm offers portfolio management (delivered through a wrap-fee program), retirement plan consulting and participant account management, financial planning, third‑party separate account management, and a Business PIVOT Planning service for owners planning exits.

PAX’s investment approach is team‑based and overseen by an Investment Committee that applies traditional academic frameworks such as Modern Portfolio Theory and the Efficient Market Hypothesis to build diversified, long‑term portfolios with periodic rebalancing. The firm also incorporates values‑based ETF selections (described as conservative and Christian values–based investing), may use third‑party model managers and platforms (e.g., SMArtX) and offers hedging and income strategies such as covered‑call writing and limited derivative use where appropriate.

Compared with many multi‑team peers, PAX combines a relatively large client roster and substantial assets under management (about $747 million with 15 advisors and roughly 1,350 clients) with a mix of advisory and insurance activities: it is a licensed insurance agency (PAX Financial Group Insurance Services) and some advisers may receive commission compensation for insurance sales. The brochure also discloses a range of non‑investment activities and marketing/referral arrangements—sale of a CEO‑authored book and a fee online course, participation in lead‑generation platforms (SmartAsset, Wealthtender), referral agreements (e.g., My Benefit Advisor, Engage PEO, LOLA), and incentives tied to sub‑adviser relationships—that create potential conflicts the firm discloses and manages.