M Holdings Securities, INC.

M Holdings Securities, Inc. is an SEC‑registered investment adviser and FINRA member broker‑dealer that serves a mix of individual clients (including high‑net‑worth households), corporate and business clients, retirement plans, and other entities through a nationwide network of Investment Advisor Representatives and independently operated Member Firms. Its advisory offerings include discretionary and non‑discretionary investment management (wrap and non‑wrap programs), retirement plan consulting, financial planning, sub‑advisory services, and insurance‑contract (VA/VUL and private placement insurance) advisory services.

The firm works through Financial Professionals who collect client information (objectives, risk tolerance, tax considerations and other factors) and recommend programs or third‑party managers accordingly; many programs permit the Financial Professional to act as portfolio manager or to select sub‑advisors. M Holdings operates multiple sponsored platforms (e.g., WealthPursuit and the M Wealth MPP program), uses custodial and platform providers such as Schwab, NFS and Envestnet for trading, reporting and billing, and describes an ongoing review process and fiduciary duty in monitoring client accounts.

Notable features in the brochure that distinguish the firm from many peers include its role as a promoter/co‑adviser and solicitor for unaffiliated RIAs and third‑party managers, its sponsorship and use of affiliated advisers and investment vehicles (including M Wealth, MFIA and M Funds), and its ability to serve other investment advisers and to provide sub‑advisory services for specialized insurance products. The brochure also documents periodic firm materials and program disclosures (wrap program brochures, Form ADV updates) and discloses recent regulatory actions, including an SEC matter relating to mutual fund share‑class practices and a settlement concerning customer records/identity‑theft and privacy controls.