Life Story Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$8,896,453
Total clients
25
24% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
25
Average account size
$355,858
About
Life Story Financial serves individual clients, including high‑net‑worth individuals, providing discretionary investment management and a range of financial planning services. The firm offers tailored portfolio management and multiple planning engagements—from short, targeted (hourly or three‑month) programs to one‑year comprehensive planning with implementation support—and coordinates account implementation through a co‑advisory relationship with AssetMark.
LSF’s investment approach emphasizes asset allocation and modern portfolio theory, using mutual funds, ETFs, and third‑party model strategies available on the AssetMark platform to implement diversified portfolios. Accounts are generally managed on a discretionary basis with periodic (at least quarterly) reviews, the ability to customize model mixes, and a practice of crediting AUM fees against financial planning fees when both services are used.
What is distinctive about the firm relative to many peers is its disclosure of using client testimonials in advertising, a practice that is uncommon among independent advisers. In addition, LSF combines a small, boutique scale (approximately $8.9 million in AUM across about 25 clients) with access to AssetMark’s wrap‑style platform and third‑party strategists, and structured planning tiers that explicitly link planning and managed‑account services.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
Business ownership considerations
Cash flow / budgeting
Fee options
Initial comprehensive financial planning fees range from $4,000 to $7,500; Initial Start Your Wealth planning has a $400 upfront fee
$0 - $250,000: 1.25% $250,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.80% $3,000,001 - $5,000,000: 0.70% $5,000,001 - $10,000,000: 0.60% $10,000,001+: Negotiable
$300 per hour, negotiable
Ongoing comprehensive planning fees billed monthly from $300 to $550; ongoing Start Your Wealth planning $200 per month
Account minimum: $10,000 (mutual fund accounts on AssetMark platform), $25,000 (ETF accounts on AssetMark platform), $25,000 to $1,000,000 (individually managed accounts on AssetMark platform, depending on strategy) Fee-only: Financial planning fees from $4,000 to $7,500 for initial comprehensive planning; $300 to $550 per month for ongoing comprehensive planning; $400 upfront plus $300/month for initial Start Your Wealth planning; $200/month for ongoing Start Your Wealth planning; hourly planning at $300 per hour
Main office location
Life Story Financial
Arvada CO, United States
Number of offices
1
Most active in
Life Story Financial has reported serving >5 clients in these states in the last 12 months.
Colorado · District of Columbia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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