Key Financial, Inc. logo

Key Financial, Inc.

Updated today

Client assets under management

$2,815,551,491

Clients

1,409

49% high-net worth

Advisors

10

of 36 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

141

Very High

Average account size

$1,998,262

About

Key Financial, Inc. serves individual clients (including high‑net‑worth individuals) as well as institutional retirement plans, trusts, estates, and corporate entities. The firm provides comprehensive financial planning, ongoing asset management on both a discretionary and non‑discretionary basis, and retirement‑plan advisory services (including ERISA trustee‑directed and participant‑directed plan work).

KFI’s investment approach emphasizes goal‑based planning and long‑term asset allocation rooted in Modern Portfolio Theory, implemented mainly through diversified mutual funds and ETFs with a buy‑and‑hold orientation and periodic rebalancing. Client relationships are structured in two phases: an initial comprehensive financial plan (Phase One) followed, if engaged, by ongoing monitoring and portfolio management via Key Advisory Services (KAS) accounts or other advisor‑managed programs.

The firm’s brochure discloses a hybrid operating model in which its representatives can implement recommendations on a commission basis through Osaic Wealth while KFI also primarily charges percentage‑of‑AUM advisory fees, a mix that the firm notes creates potential conflicts of interest. KFI reports managing over $2.5 billion on a discretionary basis and serves roughly 1,400 clients with ten advisors—an operational scale that implies a relatively high client load per advisor—and it highlights capabilities for retirement plan engagements and formal policies on AI use and cryptocurrency guidance that differentiate its practice from many peers.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

General retirement planning Income planning General tax planning Wealth management

Fee options

Fixed

Fixed fee for Phase One Initial Financial Plan; fees estimated based on services requested and complexity.

Percentage

$100,000 - $250,000: 1.50% annually (0.375% quarterly) discretionary KAS accounts $250,001 - $500,000: 1.20% annually (0.300% quarterly) discretionary KAS accounts $500,001 - $1,000,000: 1.00% annually (0.250% quarterly) discretionary KAS accounts $1,000,001 - $1,500,000: 0.90% annually (0.225% quarterly) discretionary KAS accounts $1,500,001 - $2,000,000: 0.85% annually (0.2125% quarterly) discretionary KAS accounts $2,000,001 - $2,500,000: 0.75% annually (0.1875% quarterly) discretionary KAS accounts $2,500,001 - $5,000,000: 0.65% annually (0.1625% quarterly) discretionary KAS accounts $5,000,001+: 0.50% annually (0.125% quarterly) discretionary KAS accounts $100,000 - $250,000: 1.75% annually (0.4375% quarterly) non-discretionary KAS accounts $250,001 - $500,000: 1.45% annually (0.3625% quarterly) non-discretionary KAS accounts $500,001 - $1,000,000: 1.25% annually (0.3125% quarterly) non-discretionary KAS accounts $1,000,001 - $1,500,000: 1.15% annually (0.2875% quarterly) non-discretionary KAS accounts $1,500,001 - $2,000,000: 1.10% annually (0.2625% quarterly) non-discretionary KAS accounts $2,000,001 - $2,500,000: 1.00% annually (0.25% quarterly) non-discretionary KAS accounts $2,500,001 - $5,000,000: 0.90% annually (0.225% quarterly) non-discretionary KAS accounts $5,000,001+: 0.75% annually (0.1875% quarterly) non-discretionary KAS accounts $100,000 - $250,000: 1.50% annually (0.375% quarterly) Advisor Managed Portfolios $250,001 - $500,000: 1.20% annually (0.300% quarterly) Advisor Managed Portfolios $500,001 - $1,000,000: 1.00% annually (0.250% quarterly) Advisor Managed Portfolios $1,000,001 - $1,500,000: 0.90% annually (0.225% quarterly) Advisor Managed Portfolios $1,500,001 - $2,000,000: 0.85% annually (0.2125% quarterly) Advisor Managed Portfolios $2,000,001 - $2,500,000: 0.75% annually (0.1875% quarterly) Advisor Managed Portfolios $2,500,001 - $5,000,000: 0.65% annually (0.1625% quarterly) Advisor Managed Portfolios $5,000,001+: 0.50% annually (0.125% quarterly) Advisor Managed Portfolios $0+: 0.333% annually (1/3 of 1%) Grandfathered Fiduciary Services Accounts (Retail Accounts) non-discretionary $0+: 0.65% annually (65 basis points) Grandfathered Advisory Accounts (discretionary)

Commissions

Brokerage commissions charged on securities transactions, including mutual fund sales loads and insurance commissions paid to representatives in their individual capacity.

Project-based

Hourly fees for additional services such as settling estates, divorce settlements, consultations with trust attorneys, or project-based work, estimated and agreed upon in advance.

Subscriptions

Flat fee retainer for monitoring outside accounts ranging from $625 to $8,000 quarterly based on complexity and number of accounts.

Other

Account minimum: $500,000

Main office location

Key Financial, Inc.

1045 A Andrew Drive

West Chester PA 19380, United States

Number of offices

2

Most active in

Arizona · California · Connecticut · Delaware · Florida · Georgia · Illinois · Louisiana · Maryland · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Elizabeth M

Series 63, Series 66

West Chester, PA

Key Financial, Inc.

Elizabeth Miller is a financial advisor at Key Financial, Inc. with 16 years of industry experience. She holds Series 63 and Series 66 designations and has worked at Key Financial since 2015 and Osaic Wealth, Inc. since 2017. Key Financial serves individual clients, including high-net-worth households, as well as retirement plan sponsors and institutional clients, offering comprehensive financial planning, retirement plan consulting, and portfolio management. The firm emphasizes long-term, asset-allocation driven portfolios using diversified mutual funds and ETFs, with tailored allocations based on client goals and risk tolerance.

General retirement planning Income planning General tax planning Wealth management
user avatar

Eric F

CFP®, Series 66

West Chester, PA

Key Financial, Inc.

Eric Fuhrman is a CFP® professional with 16 years of industry experience, currently serving at Key Financial, Inc. since 2014. He also has a longstanding affiliation with Royal Alliance dating back to 2010. In addition to his advisory role, Fuhrman acts as Chief Planning Officer at Key Financial, providing oversight and strategic direction for firm-wide financial planning activities and assisting with firm administration. Key Financial serves individual clients, including high-net-worth households, as well as retirement plan sponsors and institutional clients. The firm offers comprehensive financial planning, retirement plan consulting, and portfolio management, employing a long-term, asset-allocation driven investment approach based on Modern Portfolio Theory.

General retirement planning Income planning General tax planning Wealth management
user avatar

Matthew M

CFP®, Series 66

West Chester, PA

Key Financial, Inc.

Matthew Mainwaring is a CFP® professional with four years of industry experience, currently serving as an advisor at Key Financial, Inc. since 2021. His prior work includes roles at Osaic Wealth, Inc., Scott Honda of West Chester, and College Hunks Hauling Junk and Moving. Key Financial, Inc. serves individual clients, including high-net-worth households, as well as retirement plan sponsors and institutional clients. The firm provides comprehensive financial planning, retirement plan consulting, and portfolio management through a disciplined, asset-allocation driven approach based on Modern Portfolio Theory.

General retirement planning Income planning General tax planning Wealth management
user avatar

Spencer P

CFP®, Series 63, Series 65

West Chester, PA

Key Financial, Inc.

Spencer Peet is a CFP® professional with five years of industry experience, currently affiliated with Key Financial, Inc. He has previously worked at Osaic Wealth, Inc., Tristate Financial Advisors, and Fortegra Financial Corporation. Peet maintains an independent insurance agent license to stay informed about insurance products, though he does not actively sell insurance. Key Financial, Inc. serves individual clients, including high-net-worth households, as well as retirement plan sponsors and institutional clients, offering comprehensive financial planning, retirement consulting, and portfolio management. The firm’s investment approach focuses on long-term, asset-allocation driven portfolios using diversified mutual funds and ETFs, with tailored allocations and ongoing portfolio monitoring.

General retirement planning Income planning General tax planning Wealth management
user avatar

Richard E

CFP®, CFA®, Series 63, Series 65

West Chester, PA

Key Financial, Inc.

Richard Everett is a CFP® and CFA® with 18 years of industry experience. He is affiliated with Key Financial, Inc. and Royal Alliance Associates, where he has held roles since 2006 and 2007 respectively. At Key Financial, he serves as Chief Investment Officer, assisting with portfolio management. Key Financial serves individual clients, including high-net-worth households, as well as retirement plan sponsors and institutional clients. The firm offers comprehensive financial planning, retirement plan consulting, and portfolio management with an emphasis on long-term, asset-allocation driven strategies using broadly diversified mutual funds and ETFs.

General retirement planning Income planning General tax planning Wealth management
user avatar

Thomas B

CFP®, Series 63, Series 65

West Chester, PA

Key Financial, Inc.

Thomas Belisari is a CFP® professional with over 43 years of experience in financial advising. He has been affiliated with Key Financial, Inc. since 1991 and Royal Alliance Associates, Inc. since 1997. Belisari serves as Chairman of the West Whiteland Township Pension Advisory Board, where he reviews and advises on local police and nonuniform pension plan investments. Key Financial, Inc. provides comprehensive financial planning, retirement plan consulting, and portfolio management services to individual clients, including high-net-worth households, as well as institutional clients. The firm employs a long-term, asset-allocation approach based on Modern Portfolio Theory, utilizing broadly diversified mutual funds and ETFs with tailored client allocations and ongoing portfolio monitoring.

General retirement planning Income planning General tax planning Wealth management
user avatar

Michael B

CFP®, Series 66

West Chester, PA

Key Financial, Inc.

Michael Brennan is a CFP® with 13 years of industry experience, currently serving as an advisor at Key Financial, Inc. in West Chester, PA. He has worked at both Royal Alliance and Key Financial since 2012. Key Financial serves individual clients, including high-net-worth households, as well as retirement plan sponsors and institutional clients. The firm offers comprehensive financial planning, retirement plan consulting, and portfolio management, with an investment approach focused on long-term, asset-allocation driven portfolios using diversified mutual funds and ETFs.

General retirement planning Income planning General tax planning Wealth management
user avatar

Diane K

CFP®

West Chester, PA

Key Financial, Inc.

Diane Krainik is a CFP® professional with 10 years of experience at Key Financial, Inc. in West Chester, PA. She has been with the firm since 2016. Key Financial serves individual clients, including high-net-worth households, as well as retirement plan sponsors and institutional clients. The firm offers comprehensive financial planning, retirement plan consulting, and portfolio management with an investment approach focused on long-term, asset-allocation driven portfolios using diversified mutual funds and ETFs.

General retirement planning Income planning General tax planning Wealth management
user avatar

Patricia B

CFP®, Series 63, Series 65

West Chester, PA

Key Financial, Inc.

Patricia Brennan is a Certified Financial Planner (CFP®) with over 40 years of experience in financial advisory services. She is the President and CEO of Key Financial, Inc., where she has worked since 1990. Brennan is also an author, having published a book titled "Am I Going to Be Okay?" through Forbes Books. She serves on several nonprofit boards, including Turks Head Health Services and Connect Through Cancer, and is a member of the investment committee for the Chester County Hospital Foundation. Key Financial, Inc. provides comprehensive financial planning and portfolio management to individual clients, retirement plan sponsors, and institutional clients. The firm uses a long-term, asset-allocation driven investment approach grounded in Modern Portfolio Theory, offering tailored allocations and ongoing portfolio monitoring.

General retirement planning Income planning General tax planning Wealth management
user avatar

Samuel B

CFP®, Series 66

West Chester, PA

Key Financial, Inc.

Samuel Baez Jr. is a CFP® professional with 16 years of industry experience, currently serving as a financial advisor at Key Financial, Inc. since 2012. He holds the Series 66 designation and is based in West Chester, PA. Key Financial serves individual clients, including high-net-worth households, as well as retirement plan sponsors and institutional clients, offering comprehensive financial planning, retirement plan consulting, and portfolio management through a two-phase process focused on long-term, asset-allocation-driven portfolios.

General retirement planning Income planning General tax planning Wealth management
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")