Intent Advice, Inc.

The firm provides consulting and investment-advisory services to a limited client base that includes high-net-worth individuals, small businesses, charities, endowments, trusts and estates, serving roughly fifty clients. It offers written financial plans, ongoing advice and occasional recommendations about specific investments but does not manage client assets, execute trades or have custody of client accounts.

The firm tailors advice to each client’s Investment Profile, updates profiles at least annually and typically reviews advisory clients quarterly, and it often acts as a coordinator among clients’ other advisers with written consent to exchange information. Instead of charging percentage-of-assets or performance-based fees (uncommon among peers), the firm uses negotiated fixed fees for projects and hourly rates when appropriate (with reported ranges for projects and hourly billing).

Distinctive features disclosed in the brochure include regulatory and licensing matters: a prior consent order arising from allegations of impersonation, misleading information and unlicensed activity that resulted in a thirty-day suspension, a monetary penalty and restitution, followed by a conditional licensing order and heightened supervision, and a separate administrative lapse of licensure that was resolved with re‑licensure in April 2024 and the retention of a third‑party compliance consultant. The firm’s structure — a solo adviser with no assets under management as of year-end and a fee model not tied to AUM — further differentiates it from most independent peers.