Hornor, Townsend & kent, LLC

Hornor, Townsend & Kent (HTK) serves individuals (including high-net-worth clients), trusts, businesses, charitable organizations, and retirement plans, offering advisory services through third‑party asset manager (TPAM) platforms, financial planning and consulting, and retirement plan consulting. Services are provided by HTK advisers and may be implemented through co‑advisory, wrap‑fee, or promoter relationships with unaffiliated asset managers.

HTK’s advisory model emphasizes client‑directed implementation and oversight rather than routine discretionary trading: HTK reported approximately $7.38 billion of client assets managed on a non‑discretionary basis versus about $378 million discretionary as of December 31, 2024. Investment work with clients draws on standard approaches such as asset allocation, diversification, fundamental and technical analysis, and may include concentrated strategies; retirement plan engagements can include limited‑scope 3(21) fiduciary services provided on a non‑discretionary basis.

Noteworthy distinctions include HTK’s dual registration as an SEC‑registered investment adviser and broker‑dealer and its ownership by 1847 Financial/Penn Mutual, which creates ties to variable insurance and annuity distribution and affiliated product relationships disclosed in the brochure. The firm’s clearing and custodial arrangement with Pershing, revenue‑sharing and promoter arrangements with TPAMs, and a default FDIC‑eligible bank sweep in which HTK retains a substantial portion of program interest are implementation and conflict‑of‑interest features prospective clients should consider when evaluating advisory options.