Joshua Lerma
Advisor at Hornor, Townsend & kent, LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Hornor, Townsend & kent, LLC
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
San Antonio, TX
Credentials
Series 63, Series 66
Industry experience
6 years
Joshua Lerma is a financial advisor at Hornor, Townsend & Kent, LLC with six years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Eagle Strategies, NYLIFE Securities LLC, and New York Life Insurance Co., among other firms. Outside of advisory work, he is involved in insurance brokerage activities, including sales and service of Penn Mutual Life products. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans by providing advisory services through third-party asset manager platforms, financial planning, and consulting. The firm emphasizes client-directed implementation and oversight and manages the majority of client assets on a non-discretionary basis.
Based on Hornor, Townsend & kent, LLC
Negotiated flat fees for Retirement Plan Consulting Services (RPCS) and financial planning/consulting engagements.
Commissions received for securities transactions and insurance product sales; no offsets to advisory fees.
Up to $500 per hour for Retirement Plan Consulting Services (RPCS); other hourly fees may be negotiated for financial planning and consulting.
Fee-only: Fees are negotiable and may include hourly fees, fixed fees, or a percentage of assets under management, varying by service and complexity.
San Antonio, TX
Texas
Hornor, Townsend & Kent, LLC
2025 - Present (1 year)
Eagle Strategies (NY Life)
2024 - 2025 (1 year)
NYLIFE Securities LLC
2019 - 2025 (6 years)
New York Life Insurance Co.
2018 - 2025 (7 years)
Conns
2018 - 2018 (1 year)
Primerica
2017 - 2018 (1 year)
Fidelity&Guaranty Life Insurance
2017 - 2017 (1 year)
Straight Line Construction
2012 - 2017 (5 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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