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Joshua Lerma

Advisor at Hornor, Townsend & kent, LLC

Updated today

Location

San Antonio, TX

Credentials

Series 63, Series 66

Industry experience

6 years

About

Joshua Lerma is a financial advisor at Hornor, Townsend & Kent, LLC with six years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Eagle Strategies, NYLIFE Securities LLC, and New York Life Insurance Co., among other firms. Outside of advisory work, he is involved in insurance brokerage activities, including sales and service of Penn Mutual Life products. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans by providing advisory services through third-party asset manager platforms, financial planning, and consulting. The firm emphasizes client-directed implementation and oversight and manages the majority of client assets on a non-discretionary basis.

Client services

Based on Hornor, Townsend & kent, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Hornor, Townsend & kent, LLC

Business succession planning Wealth management

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Fee options

Fixed

Negotiated flat fees for Retirement Plan Consulting Services (RPCS) and financial planning/consulting engagements.

Commissions

Commissions received for securities transactions and insurance product sales; no offsets to advisory fees.

Project-based

Up to $500 per hour for Retirement Plan Consulting Services (RPCS); other hourly fees may be negotiated for financial planning and consulting.

Other

Fee-only: Fees are negotiable and may include hourly fees, fixed fees, or a percentage of assets under management, varying by service and complexity.

Location

San Antonio, TX

Most active in

Texas

Work history

Hornor, Townsend & Kent, LLC

2025 - Present (1 year)

Eagle Strategies (NY Life)

2024 - 2025 (1 year)

NYLIFE Securities LLC

2019 - 2025 (6 years)

New York Life Insurance Co.

2018 - 2025 (7 years)

Conns

2018 - 2018 (1 year)

Primerica

2017 - 2018 (1 year)

Fidelity&Guaranty Life Insurance

2017 - 2017 (1 year)

Straight Line Construction

2012 - 2017 (5 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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John N

Series 63

San Antonio, TX

The Legacy Collaborative, Inc.

John Nau is a financial advisor with The Legacy Collaborative, Inc. in San Antonio, TX, holding a Series 63 designation and over 40 years of industry experience. He has been with The Legacy Collaborative since 1997 and is also affiliated with World Equity Group since 2015. Outside of his advisory role, Nau serves as co-trustee of a special needs trust and is involved in several insurance-related enterprises, including serving on the board of a life insurance producer group. The Legacy Collaborative is a small, fee-based advisory firm serving primarily high-net-worth individuals, corporations, and various types of trusts and charitable organizations. The firm focuses on financial planning and portfolio management, often assisting clients in selecting professional portfolio managers rather than managing discretionary accounts directly.

Business succession planning Charitable giving & philanthropy Wealth management Founder/Business Owner
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Bryan S

Series 65

Schertz, TX

Definitive Advisor Group, LLC

Bryan Stanley is a Series 65-licensed advisor at Definitive Advisor Group, LLC with experience spanning roles at Rackspace Technology, Capital Venture Collective LLC, and Amazon, Inc. He has also been involved in entrepreneurial ventures including Stanley&Co. Mobile Wash and Detail. Definitive Advisor Group provides non-discretionary investment advisory and financial planning services to individuals, charitable organizations, small businesses, estates, and trusts. The firm emphasizes capital preservation and goal-oriented planning, using both fundamental and technical analysis, and offers written financial plans through subscription or hourly engagements.

General retirement planning Income planning Debt management Cash flow / budgeting
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Garrick R

ChFC®, Series 63, Series 66

San Antonio, TX

Aquifer Asset Management, LLC

Garrick Ruiz is a financial advisor with Aquifer Asset Management, LLC in San Antonio, TX. He holds the ChFC® designation and has 16 years of industry experience. His prior work includes roles at Carolina Financial Securities, LLC, Sendero Wealth Management, LLC, and USAA Investment Management Company. Ruiz is also licensed as a General Lines insurance agent in Texas. Aquifer Asset Management, LLC provides discretionary portfolio management services to individuals and high-net-worth clients, using a combination of fundamental, technical, charting, and cyclical analysis and implementing both long-term and short-term trading strategies across mutual funds, ETFs, equities, and bonds. The firm operates with a single adviser and maintains client-directed custodians without aggregating trades or participating in wrap fee programs.

Private / alternative investments Annuities
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Anthony V

Series 66

San Antonio, TX

Avora Wealth LLC

Anthony Vasquez is a financial advisor at Avora Wealth LLC in San Antonio, TX, holding a Series 66 designation with three years of industry experience. His prior roles include positions at Mass Mutual Investors Services and Reliance Financial Partners. He is also a licensed insurance professional. Avora Wealth LLC is a registered investment adviser serving individuals, high-net-worth clients, trusts, estates, and businesses. The firm offers discretionary portfolio management and financial planning, employing a primarily long-term investment approach using ETFs, stocks, and bonds.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.)

Tess D

CFP®

San Antonio, TX

Complete View Financial LLC

Hello, I'm Tess Downing. I am the founder and lead financial advisor of Complete View Financial LLC, a fee-only financial planning firm serving individuals and families who are either retired or nearing retirement. We are retirement-focused and specialize in planning and collaborating with retirees to make the most of their financial journey. We want to partner with you in your journey by helping you set financial goals and empowering you with the financial knowledge you need for success through transparent and honest guidance. Our mission is to provide clients with peace of mind regarding their financial picture so they are able to focus on the things that matter most to them. Since our inception, we have spent numerous hours collaborating with those preparing for retirement and current retirees to better understand the true concerns, aspirations, and desires that lie ahead for late adulthood. I have been named to the Investment News list of “40 Under 40” which features the best professionals among the financial advice industry’s up-and-comers. I have also been repeatedly recognized in Northern Virginia Magazine’s list of Top Financial Advisors. I earned my Master of Business Administration degree from Texas Tech University. I also graduated magna cum laude with a Bachelor of Science in Personal Financial Planning from TTU. Before founding Complete View Financial, I worked in the fee-only financial planning and investment management industry with highly reputable firms on the East Coast. On a personal note, when I am not working with clients, I am with my family, my husband and two daughters. We have our hands full and typically have busy weekends with swim parties, ballet, family visits, and movie nights. We love to travel and are now hoping to pass on that passion to our children. When I do manage to escape for a night, I enjoy trying the best new restaurants which then necessitates being a body pump fanatic at my local gym.

Passive / index investing Established Professionals Baby Boomers (Born 1946-1964)
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Kyle M

CFP®, Series 66

San Antonio, TX

Kapela

Kyle Martin is a CERTIFIED FINANCIAL PLANNER™ professional with 17 years of industry experience. He is the sole advisor at Kapela and has previously worked at OASIS Wealth Advisors, Mutual Advisors, Horace Mann Companies, and WFG Advisors. In addition to his advisory work, he owns an insurance agency that sells property, casualty, and life insurance. Kapela provides advisory services to individuals, retirement and profit-sharing plans, corporations, and charitable organizations. The firm emphasizes capital preservation, risk management, and goal-based financial planning, incorporating traditional investments alongside cryptocurrency and digital-asset management.

Passive / index investing Active portfolio management
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