Heritage Financial LLC

Heritage Financial is a team-based advisory firm that provides investment management and financial planning to individuals, families, trusts, charitable organizations, small businesses, and corporations, managing roughly $408 million for about 350 clients across three offices. Like many team firms, it routinely combines ongoing portfolio management with financial planning and typically charges advisory fees based on a percentage of assets under management.

The firm begins client relationships with a LifeMap Discovery process that gathers both financial data and nonfinancial motivational factors, then develops personalized Core-and-Satellite asset allocation guidelines and implements portfolios—often using model portfolios and sub‑advisers on a discretionary basis. Heritage’s investment process emphasizes cost awareness and manager due diligence, and it may employ a range of instruments (mutual funds, ETFs, REITs, interval funds, MLPs, activist/ESG strategies) and limited tactical tools (margin or short sales) where suitable for a client’s objectives and risk tolerance.

Distinctive features disclosed in the brochure include the firm’s use of multiple third‑party providers (including FPAS, Dimensional, and AQR) and explicit disclosures about those arrangements—Heritage pays certain FPAS administration fees on clients’ behalf and also notes it receives compensation when clients invest in American Funds—and it maintains a membership with DPL to facilitate access to commission‑free insurance products. The firm’s public presentation of third‑party ratings (a practice uncommon among similar team firms), together with the structured LifeMap intake and the frequent delegation of core implementation to named sub‑advisers, are among its more noteworthy operating characteristics.