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Henderson Asset Management, LLC

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Total assets under management

$7,333,000

Total clients

21

10% high-net worth

Total advisors

1

of 1 employees

Firm size

Independent

1 advisor

Average clients per advisor

21

Average account size

$349,190

About

The firm’s sole investment adviser provides discretionary portfolio management for individual investors and personal trusts and also offers written financial planning and implementation support, including education on using online brokerage accounts. Like many independent advisers, it delivers ongoing portfolio supervision on an asset-based basis and offers planning on an hourly basis.

The adviser follows a sector-rotation investment approach, concentrating allocations in areas judged likely to outperform over multi‑year cycles and combining equities, ETFs and fixed income while favoring established, dividend‑paying companies. The firm emphasizes tax efficiency and generally holds securities for longer periods to reduce tax consequences, and uses bonds, municipal issues and ETFs to generate income when that objective is prioritized.

Uncommonly for a solo independent RIA, the adviser is also a licensed life and health insurance agent with a separate insurance practice and may recommend or implement insurance products or annuity moves (including 1035 exchanges) when appropriate, disclosing any commissions. The combination of boutique discretionary management, hands‑on brokerage training, use of a formal planning tool for written reports, and a material insurance practice (about 15% of workload) is less common among peers.

Client services

Financial planning Portfolio management

Expertise

Annuities Long-term care insurance Retirement income strategy Cash flow / budgeting Wealth management

Fee options

Percentage

$0 - $1,000,000: 1.00% annually $1,000,000+: 0.75% annually

Project-based

$250 per hour for financial planning services

Other

Account minimum: $500,000 (may be waived case-by-case) Fee-only: Investment management fees charged quarterly in arrears, based on asset tiers; Financial planning charged hourly at $250/hour

Main office location

Henderson Asset Management, LLC

2900 Nw Clearwater Drive, Ste 100

Bend OR 97703, United States

Number of offices

1

Most active in

California · Hawaii · Oregon

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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