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Diana Henderson

Advisor at Henderson Asset Management, LLC

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Henderson Asset Management, LLC logo

Firm

Henderson Asset Management, LLC

Location

Bend, OR 97703

Credentials

Series 63, Series 65

Industry experience

16 years

About

Diana Henderson is a financial advisor with Henderson Asset Management, LLC in Bend, Oregon. She holds Series 63 and Series 65 licenses and has 16 years of industry experience, including 12 years at Chernofsky Financial, LLC. In addition to advisory services, she provides life, health, and long-term care insurance through her own insurance brokerage. Henderson Asset Management serves individual investors and personal trusts, offering discretionary portfolio management and hourly financial planning using MoneyGuidePRO. The firm combines sector-rotation investing with tax-aware, low-turnover positions and integrates insurance products and annuity evaluations into its financial planning process.

Client services

Based on Henderson Asset Management, LLC

Financial planning Portfolio management

Expertise

Based on Henderson Asset Management, LLC

Annuities Long-term care insurance Retirement income strategy Cash flow / budgeting Wealth management

Fee options

Percentage

$0 - $1,000,000: 1.00% annually $1,000,000+: 0.75% annually

Project-based

$250 per hour for financial planning services

Other

Account minimum: $500,000 (may be waived case-by-case) Fee-only: Investment management fees charged quarterly in arrears, based on asset tiers; Financial planning charged hourly at $250/hour

Location

2900 Nw Clearwater Drive, Ste 100

Bend, OR 97703

Most active in

California · Hawaii · Oregon

Work history

Henderson Asset Management, LLC

2023 - Present (3 years)

Chernofsky Financial, LLC

2011 - 2023 (12 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Jonathan N

Series 65

Bend, OR

Alpine Road Financial

Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Tax-loss harvesting Options & derivatives strategies ESG / Sustainable investing Technology Professional
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Megan V

CFP®, Series 65

Bend, OR

Alongside Financial Partners

Wealth management ESG / Sustainable investing General retirement planning College savings (529s, UTMA, etc.)
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Aaron R

Series 66

Bend, OR

Living Earth Investments, LLC

ESG / Sustainable investing
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Kirby K

CFP®, ChFC®, Series 63, Series 65

Bend, OR

Kleinsmith Resource Management, LLC

Options & derivatives strategies Real estate investing Private / alternative investments
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David S

CFP®, ChFC®, Series 63, Series 65

Bend, OR

Strategic Wealth Management, LLC

Retirement income strategy Social Security optimization Business ownership considerations Business exit / sale strategy General estate planning guidance Founder/Business Owner Retired

Andrew G

CFP®, CRPC®

Bend, OR

Gray Wealth Strategies LLC

I’ve found that clients come to me with a series of specific challenges that they’d like help with as they approach retirement and living in retirement. These challenges center around how to best: Replace their employment income from the assets they’ve saved Minimize taxes paid now and in retirement protect against the risks of the future (i.e. inflation, market downturns, unplanned health issues, assets taken from them unjustly, longevity, etc.) How to avoid common mistakes that can be very costly over the course of their lifetime. There are dozens of important financial decisions you face that can easily feel confusing and overwhelming. This is where I can help you. I launched Gray Wealth Strategies to bring highly personal, truly objective, evidence-based advice to your key financial decisions. This is what we should expect as we make critical financial choices. Regrettably, however, a vast majority of the financial services industry does not operate under such a standard where the advice/products being recommended truly align with your best interests. In fact, you may have even experienced a few of those “advisors” yourself. I aim to change that experience for you. I operate under a “fiduciary standard”. This means that I am legally bound to provide objective advice in your best interests with zero product sales or commissions as your flat-fee only CERTIFIED FINANCIAL PLANNER™. My flat-fee only structure is unique in the industry. We offer clients two flat-fee only options: 1) a one-time retirement plan which is intended for DIY investors who want to get a second opinion and validate their decisions and 2) a full-service wealth management relationship. As part of our full-service relationship, we focus on leveraging your retirement roadmap (i.e. initial financial plan) and using it to inform, customize, and optimize your investments, taxes, and estate planning needs. Clients who are familiar with the standard asset under management (AUM) fee structure (i.e. being charged a percentage of your assets) will appreciate these flexible, flat-fee only offerings, and I personally think it’s a great way to objectively help pre-retirees and retirees. I absolutely love the work I do and I am proud of the value I bring to my client’s key financial decisions. That said, my #1 pride is my family: my wife, Jessica, and our three children (Waverly, Everton, and Zealand). We split time between the outdoor wonderland of the Pacific Northwest where we mountain bike, ski, camp, and raise our littles, and the great city of Austin, TX where family resides and Lake Austin calls for fun family time. That’s my “why”: being the best advisor I can be to my clients and living the best life possible with my family and friends. What’s your “why”? And how can I best help you live it with the resources you have? Please reach out and I look forward to getting to know you. Read Andrew's blog here: https://graywealthstrategies.com/blog/

Retirement income strategy General retirement planning Executive Women Professionals Baby Boomers (Born 1946-1964)
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