Heartwood Financial Services
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$83,081,895
Clients
68
38% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
68
Very HighAverage account size
$1,221,793
About
Heartwood Financial Services provides discretionary portfolio management and financial planning primarily for individual and high‑net‑worth clients. The firm delivers investment supervisory services and constructs individualized Investment Policy Statements while advising across mutual funds, equities, fixed income, ETFs, REITs, digital assets and covered‑call strategies.
The firm documents client goals and risk tolerance in an Investment Policy Statement and typically manages accounts with discretionary authority, combining fundamental and technical analysis with predominantly long‑term trading and occasional short‑term trades. It also uses a third‑party platform to monitor and implement strategies for held‑away qualified retirement plan accounts without taking custody and provides a written acknowledgement of fiduciary status when advising retirement accounts.
Compared with peers, the firm operates with a single primary management person who conducts monthly account reviews and performs all portfolio management and planning functions. The firm also uses client testimonials in its advertising—a practice that is uncommon among similar supported firms—and explicitly lists digital assets and covered‑call writing among its permissible investments.
Client services
Financial planning
Portfolio management
Market update videos
Expertise
Concentrated stock management
Fee options
Fixed fees charged for regular consulting services, disclosed in advance, based on time to perform tasks
$0 - $300,000: 1.25% $300,001 - $700,000: 1.00% $700,001 - $1,300,000: 0.85% $1,300,001 - $2,000,000: 0.65% $2,000,001+: Negotiable
$200 per hour (negotiable)
Account minimum: $300,000 (may be waived)
Main office location
Heartwood Financial Services
Sanford FL, United States
Number of offices
1
Most active in
Heartwood Financial Services has reported serving >5 clients in these states in the last 12 months.
Florida · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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