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Demel Gonzalez

Advisor at Heartwood Financial Services

Updated today

Location

Sanford, FL

Credentials

CFP®, Series 63, Series 66

Industry experience

26 years

About

Demel Gonzalez is a CFP® professional with 26 years of industry experience, currently serving as the sole advisor at Heartwood Financial Services in Sanford, FL. She has been with the firm since 2012. Heartwood Financial Services provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients. The firm combines fundamental and technical analysis in managing diverse investments, including digital assets and covered-call strategies, and conducts all portfolio management and planning functions through a single primary advisor.

Client services

Based on Heartwood Financial Services

Financial planning Portfolio management Market update videos

Expertise

Based on Heartwood Financial Services

Concentrated stock management

Fee options

Fixed

Fixed fees charged for regular consulting services, disclosed in advance, based on time to perform tasks

Percentage

$0 - $300,000: 1.25% $300,001 - $700,000: 1.00% $700,001 - $1,300,000: 0.85% $1,300,001 - $2,000,000: 0.65% $2,000,001+: Negotiable

Project-based

$200 per hour (negotiable)

Other

Account minimum: $300,000 (may be waived)

Location

Sanford, FL

Most active in

Florida · Texas

Work history

Heartwood Financial Services Llc

2012 - Present (14 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Gary K

Series 63, Series 65

Sanford, FL

KALTBAUM Capital Management

Gary Kaltbaum is the principal of Kaltbaum Capital Management with 41 years of industry experience. He holds Series 63 and Series 65 licenses and has led his firm since 2010. Outside of his advisory role, he is the director and owner of Investors Edge LLC and contributes to Fox News Channel as a business commentator while hosting a daily radio show. Kaltbaum Capital Management primarily serves individual and high-net-worth clients, offering discretionary and non-discretionary portfolio management with a focus on equities, fixed income, and ETFs. The firm employs a combination of fundamental and technical analysis, including tactical ETF allocations and active portfolio management tailored to client goals.

Active portfolio management Concentrated stock management
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Margaret B

CFP®, Series 66

Maitland, FL

Gen2 Advisors, LLC

Margaret Bilby is a CFP® and holds a Series 66 license with 18 years of industry experience. She is currently the sole advisor at Gen2 Advisors, LLC and has previous experience at Cyndeo Wealth Partners, LLC and David Vaughan Investments, LLC. She serves as Development Chair for Winter Park Day Nursery, a nonprofit organization in Winter Park, FL. Gen2 Advisors, LLC provides portfolio management and financial planning services primarily to institutional clients such as pension and profit-sharing plans, charitable organizations, and corporations, while also serving high-net-worth individuals. The firm employs a blend of analytical approaches to construct and monitor portfolios and delivers written Investment Policy Statements as the foundation for its advisory relationships.

Wealth management General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Christopher H

CFP®, Series 63, Series 65

Lake Mary, FL

Haysley Financial Services, Inc.

Christopher Haysley is a CFP® professional with 31 years of industry experience, serving as the sole advisor at Haysley Financial Services, Inc. since 2007. He is also a licensed insurance agent, dedicating part of his practice to insurance sales. Haysley Financial Services, Inc. provides investment advisory and comprehensive financial planning services primarily to individual clients. The firm offers discretionary portfolio management, portfolio monitoring that can include third-party managers, and uses model portfolios alongside both fundamental and technical analysis in its investment approach.

Active portfolio management Private / alternative investments Real estate investing
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Russell C

Series 63, Series 65

Longwood, FL

Royal Palm Investment Advisors, Inc.

Russell Colbert is a financial advisor with Royal Palm Investment Advisors, Inc. in Longwood, FL. He holds Series 63 and Series 65 designations and has 30 years of industry experience. He has been with Royal Palm Investment Advisors since 2007. Royal Palm Investment Advisors provides discretionary portfolio management and consultative financial planning to individuals, retirement plans, trusts, estates, charitable organizations, corporations, and other entities. The firm employs a mix of fundamental, technical, and cyclical analysis for portfolio construction and manages approximately $34.6 million for about 97 clients.

Wealth management Cash flow / budgeting
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Derrick J

Series 65

Altamonte Springs, FL

Benowitz Wealth Management

Derrick Johnson is a financial advisor at Benowitz Wealth Management in Altamonte Springs, FL, holding a Series 65 designation with two years of industry experience. He is also the CEO of FRS Information, a marketing company. Benowitz Wealth Management is a state-registered investment adviser providing portfolio management, financial planning, and educational seminars to individual and high-net-worth clients. The firm focuses on capital preservation and risk management through behavioral economics, goal-based planning, and multi-tier asset allocation, incorporating mutual funds, ETFs, tactical models, and selective alternative investments.

Passive / index investing Active portfolio management
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Michael M

Series 63, Series 65

Maitland, FL

Inspire Capital Management LLC

Michael McKee is the sole advisor at Inspire Capital Management LLC in Maitland, FL, holding Series 63 and Series 65 credentials with 22 years of industry experience. He has served as Executive Director of Meals on Wheels, Etc. since 2019 and is also the author of the book *Big Income: Creating Wealth with Covered Calls*. Inspire Capital Management LLC is an independent, fee-only registered investment adviser serving individual clients through separately managed accounts and consulting. The firm employs an active, tactical investment approach that includes options strategies to generate income and manage risk.

Options & derivatives strategies Concentrated stock management
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