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Harmony Asset Management LLC

Updated today

Total assets under management

$462,513,551

Total clients

266

50% high-net worth

Total advisors

9

of 10 employees

Firm size

Team

4-10 advisors or $500M+ in AUM

Average clients per advisor

30

Average account size

$1,738,773

About

Harmony Asset Management provides discretionary portfolio management and financial planning to individuals (including high‑net‑worth clients), small corporations, trusts, and mission‑based nonprofit organizations, and also offers a fee‑based educational program called Harmony Wealth Academy. Its nonprofit practice, Harmony NonProfit, explicitly includes investment policy statement development, cash‑flow analysis, manager due diligence and back‑office operations support tailored to organizational needs.

The firm describes a long‑term, risk‑aware investment process that combines fundamental analysis with proprietary technical indicators to build concentrated, multi‑asset portfolios across equities, fixed income, ETFs, REITs and alternative vehicles, and it may engage independent third‑party managers when appropriate. Accounts are managed on a discretionary basis with client‑imposed restrictions accepted in writing and periodic reviews at least annually or when client circumstances change.

A few features distinguish HarmonyAM from many peers: certain advisory professionals are licensed insurance agents and may receive commission‑based compensation for insurance sales, the firm operates from five offices (more than is typical for team firms), and although HarmonyAM generally avoids leverage it discloses that margin or borrowing may be used in ETFs, third‑party managers and, in limited circumstances, separately managed accounts. The firm also runs an outcome‑based financial capability program that it treats as educational only and that does not create an advisory relationship unless a separate agreement is executed.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Wealth management ESG / Sustainable investing Options & derivatives strategies

Occupation focus

Founder/Business Owner

Demographic focus

Values-based investing

Fee options

Fixed

Financial planning one-time fees starting at $5,000; Harmony Wealth Academy programs range from $97 to $5,000

Percentage

$0 - $500,000: 2.00% $501,001 - $1,000,000: 1.75% $1,000,001 - $3,000,000: 1.65% Above $3,000,000+: Negotiable

Commissions

Certain advisory professionals receive commissions for insurance product sales

Project-based

Additional financial planning work charged at $300/hour

Subscriptions

Harmony Wealth Academy program fees ranging from $97 to $5,000 per program

Other

Account minimum: $500,000 Fee-only: Financial planning fees typically start at $5,000 (one-time negotiated fee); additional hourly work charged at $300/hour

Main office location

Harmony Asset Management LLC

16220 N. Scottsdale Road, Suite 300

Scottsdale AZ 85254, United States

Number of offices

5

Most active in

Alabama · Arizona · California · Florida · New York · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael A

Series 65

Tampa, FL

Harmony Asset Management LLC

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Monica K

CFP®, Series 66

Mc Kinney, TX

Harmony Asset Management LLC

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Stuart H

Series 63, Series 65

Auburn, AL

Harmony Asset Management LLC

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Christopher I

Series 66

Tampa, FL

Harmony Asset Management LLC

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Mark E

Series 63, Series 65

Scottsdale, AZ

Harmony Asset Management LLC

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Kenneth J

Series 66

Scottsdale, AZ

Harmony Asset Management LLC

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Alan R

Series 63, Series 65

Scottsdale, AZ

Harmony Asset Management LLC

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Hairold L

Series 65

Yulee, FL

Harmony Asset Management LLC

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
user avatar

Dale B

Series 63, Series 65

Scottsdale, AZ

Harmony Asset Management LLC

Wealth management ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner Values-based investing
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