Greenup Wealth logo

Greenup Wealth

Updated today

Total assets under management

$661,705,072

Total clients

749

27% high-net worth

Total advisors

15

of 19 employees

Firm size

Multi Team

Average clients per advisor

50

Average account size

$883,451

About

Greenup Street Wealth Management serves individual and high‑net‑worth clients as well as charitable organizations and business entities, offering discretionary portfolio management, ongoing financial planning, and access to third‑party investment managers. The firm also provides implementation and monitoring for assets not held in its custody—such as 401(k)s and HSAs—using an order management system to enable tax‑efficient asset location and opportunistic rebalancing.

Investment decisions are guided by a documented Investment Policy Statement and a mix of analytical methods, including fundamental, technical, quantitative analysis and modern portfolio theory; strategies employed can include long‑ and short‑term trading, options, margin, ETFs, REITs, private placements and direct indexing. GSWML typically seeks discretionary authority to trade on clients’ behalf and supplements its in‑house management with selected third‑party managers when appropriate.

The firm’s business model includes affiliations that are less common among peers: an affiliated insurance agency (GreenUp Protection Solutions) that participates in commission arrangements and an affiliated tax resource (Advisor Tax Resource) that may provide tax guidance and prepare client tax returns, with the firm noting it does not receive compensation from the tax affiliate. These affiliated service relationships, together with the firm’s use of order management tools for non‑custodial accounts, are prominent disclosures in the brochure and represent potential conflicts of interest the firm discloses to clients.

Client services

Financial planning Portfolio management Selection of other advisers

Fee options

Fixed

Financial planning flat fee of $3,000 (negotiable)

Percentage

$0 - $500,000: 1.25% $500,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.85% $5,000,001 - $10,000,000: 0.70% $10,000,001+: 0.45%

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Greenup Wealth

7300 W 110 Th Street, Suite 700

Overland Park KS 66210, United States

Number of offices

3

Advisors at this firm

Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

Samuel S

Series 63, Series 66

White Bear, MN

Greenup Wealth

Sam Schuette is a seasoned wealth advisor with over two decades of experience helping individuals and families plan for financial security and life milestones. As Vice President and Wealth Advisor at GreenUp Wealth Management, Sam works with clients to develop financial strategies tailored to their goals — including retirement planning, investment guidance, and overall wealth management.  Before joining GreenUp, Sam spent more than a decade at Scottrade, Inc., where he built strong client relationships and led teams of investment professionals. He also served in financial advisory and wealth planning roles at several other firms, bringing a depth of practical experience across markets, financial planning disciplines, and client service.  Sam holds a Bachelor of Science in Agriculture & Food Business Management with a focus in Finance from the University of Minnesota. Outside of work, he enjoys time with his family, outdoor activities, and community engagement.

Wealth management General retirement planning Income planning General tax planning General estate planning guidance Retired Executive Founder/Business Owner Self-Employed Consultant Approaching retirement Established Professionals Gen X (Born 1965-1980) Baby Boomers (Born 1946-1964)
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Matthew K

Series 66

Omaha, NE

Greenup Wealth

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Barbara D

Series 63, Series 65, Series 66

Sanfod, FL

Greenup Wealth

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Victoria B

CFP®, Series 66

Austin, TX

Greenup Wealth

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Michael M

Series 66

Overland Park, KS

Greenup Wealth

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Grace A

CFA®, Series 63

Cleveland Heights, OH

Greenup Wealth

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Christopher U

Series 65

Overland Park, KS

Greenup Wealth

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Anthony S

Series 63, Series 66

Overland Park, KS

Greenup Wealth

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Dennis G

Series 63, Series 66

Overland Park, KS

Greenup Wealth

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Kyle B

CFP®, Series 63

Overland Park, KS

Greenup Wealth

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Antonio M

CFP®, Series 63, Series 65

Overland Park, KS

Greenup Wealth

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Bradley S

CFP®, Series 63

Overland Park, KS

Greenup Wealth

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Michael M

Series 65

Prairie Village, KS

Greenup Wealth

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Brad T

Series 63, Series 66

Bradenton, FL

Greenup Wealth

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