Generational Wealth Management

Gen‑Wealth Partners is an SEC‑registered, team‑based adviser managing roughly $394.8 million for individual and high‑net‑worth households, providing discretionary portfolio management, financial planning, and participant education for retirement plans. The firm also offers non‑advisory services such as tax preparation, insurance administration, and family‑office bill‑pay and client accounting, and generally requires $250,000 in managed assets per household (waivable at the firm’s discretion).

Its investment process emphasizes individualized asset allocation and Modern Portfolio Theory to construct long‑term diversified portfolios and may combine active and passive approaches by allocating to Institutional Strategists. The firm operates a Gen‑Wealth Multi‑Strategy Platform and implements client accounts through custodians and platforms including Charles Schwab, Envestnet (MMC), and Altruist, conducting due diligence on strategists and managing most accounts on a discretionary basis with periodic reviews.

A notable difference from most comparable team firms is that some investment adviser representatives are also registered representatives of Private Client Services, LLC and hold independent insurance licenses, and those outside business activities may generate commissions or other third‑party compensation that the firm discloses as a potential conflict. The firm also discloses limited money‑movement authorities (e.g., standing letters of authorization and bill‑pay), uses a third party (Chicago Clearing Corporation) to process class‑action claims, and undergoes an annual surprise custody examination because of its transfer authorities.