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John Bouws

Advisor at Generational Wealth Management

Updated today
Generational Wealth Management logo

Firm

Generational Wealth Management

Location

Zeeland, MI 49464

Credentials

Series 65

Industry experience

< 1 year

About

John Bouws is a financial advisor at Generational Wealth Management in Zeeland, MI, holding a Series 65 designation. He has been with Generational Wealth Management since 2024 and has prior experience in various roles including positions at Midwest Construction Group and Hope College. Generational Wealth Management is a team-based registered investment adviser serving individuals and high-net-worth households with discretionary portfolio management, financial planning, retirement education, and additional services such as tax preparation and family-office bill pay. The firm uses Modern Portfolio Theory to construct individualized asset-allocation models and offers a combination of active and passive investment strategies managed through multiple platforms.

Client services

Based on Generational Wealth Management

Financial planning Portfolio management Selection of other advisers

Expertise

Based on Generational Wealth Management

Wealth management Passive / index investing Active portfolio management

Fee options

Fixed

Fixed financial planning fees range from $2,500 to $10,000, negotiable

Percentage

$0 - $0:

Commissions

Some investment adviser representatives are registered reps of a broker-dealer and may receive commissions for insurance products.

Project-based

Hourly financial planning fee of $250, negotiable

Other

Account minimum: $250,000 Minimum fee: Minimum annual fee of $2,500 Fee-only: Management fee ranges from 0.80% to 1.75%, negotiable; platform fee 0.25% additional; Institutional Strategist fees vary and are separate; retirement plan fees 0.25% to 1.00%, negotiable; hourly fee $250; fixed financial planning fee $2,500 to $10,000, negotiable

Location

244 East Main Avenue

Zeeland, MI 49464

Most active in

Michigan

Work history

Generational Wealth Management

2026 - Present (1 year)

Generational Wealth Management

2024 - 2026 (2 years)

Midwest Construction Group

2023 - 2024 (1 year)

Hope College

2020 - 2024 (4 years)

Haworth

2020 - 2021 (1 year)

Macatawa Golf Club

2019 - 2019 (1 year)

JIMMY JOHNS

2018 - 2019 (1 year)

Zeeland East High School

2016 - 2020 (4 years)

Middle School

2014 - 2016 (2 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Eric G

CFP®, CFA®, Series 66

Holland, MI

Clearview Capital

Wealth management Annuities
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Gary K

Series 63, Series 65

Hudsonville, MI

Cornerstone Asset Management, LLC

General retirement planning Income planning General tax planning Cash flow / budgeting
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Brent B

Series 65

Holland, MI

Bowen Financial Planning LLC

General retirement planning Social Security optimization Medicare planning College savings (529s, UTMA, etc.)
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John K

Series 65, Series 66

Holland, MI

Lamberson Knight Wealth Management LLC

Private / alternative investments

Scott G

CFP®

Jenison, MI

Socrates Financial Planning

I was a college professor for many years and now I teach fellow professors how to manage their finances with confidence. I teach early-career professors how to create an effective financial plan and teach seasoned professors how to adjust their plans as retirement approaches. As a professor, I prepare for the first day of class. As a money mentor, I help professors prepare for their first day of retirement. As a professor, I help students develop an academic plan to meet their career goals. As a money mentor, I help professors develop a financial plan to achieve their life goals. Unlike most financial professionals, I work with you as a fee-only fiduciary planner. This means I am paid directly by you for objective advice without sales commissions, hidden fees, or conflicts of interests. My earliest money memory is saving my allowance and birthday money to pay for a toy when I was seven years old. I went to the sales counter with my piggy bank and dumped out coins and crumpled dollar bills. To this day, I value the ability to save for future goals. And yes, I still own the ceramic piggy bank! Investments are important, but so are income taxes, insurance, education funding, daily spending habits, estate planning and our relationship with money. I look forward to helping you achieve clarity and confidence with all aspects of a comprehensive financial plan.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General tax planning Educators, Teachers, and Academics University Employee
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Joel G

Series 66

Holland, MI

Magna Advisors

Equity Recipients (RS/RSU, SOP, ESPP) Debt management College savings (529s, UTMA, etc.) Retirement income strategy Business ownership considerations Founder/Business Owner Executive
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